Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing"

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Group by: Creators | Item Type
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Number of items at this level: 35.

A

Abdelsalam, Yusri A (2011) Using the Extended MARKOR Scale in Assessing Market Orientation and Firm's Performance: A Study of Libyan Manufacturing Companies. PhD thesis, University of Gloucestershire.

Abusafrita, Fthia Ramdan M (2011) The Rate of Adoption of Formalised Strategic Marketing Planning (FSMP) by the Libyan Commercial Banks (LCBs): An Exploratory Study. PhD thesis, University of Gloucestershire.

Ansarin, Madina and Ozuem, Wilson (2014) Social Media and Online Brand Communities. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 1-27. ISBN 978146665958

Azemi, Yllka and Ozuem, Wilson (2014) Social Media and SMEs in Transition Countries. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 114-133. ISBN 978146665958

B

Barton, Graham J (2015) The Rôle of Supply-Chains in the Development of Cross-Channel Exchange in the Romano-British Period. PhD thesis, University of Gloucestershire.

D

Dana, Leo Paul and Vignali, Claudio (2008) Paul Smith in Japan. Journal for International Business and Entrepreneurship Development, 3 (4). pp. 284-288.

Dermody, Janine and Hanmer-Lloyd, Stuart and Koenig-Lewis, Nicole and Zhao, Anita Lifen (2015) Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31 (13-14). pp. 1472-1502. ISSN 0267-257X

H

Hall, Angela and Towers, Neil (2017) Understanding how Millennial shoppers decide what to buy: digitally connected unseen journeys. International Journal of Retail and Distribution Management. ISSN 0959-0552 (In Press)

J

Jones, Peter and Comfort, Daphne and Hillier, David (2016) Common Ground: The Sustainable Development Goals and the Marketing and Advertising Industry. Journal of Public Affairs. ISSN 1479-1854 (In Press)

Jones, Peter and Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. ISSN 2071-1050

Jones, Peter and Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. ISSN 2071-1050

K

Kear, Andrew and Bown, G Robin (2015) Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study. International Journal of Advanced Computer Science and Applications, 6 (1). pp. 69-76. ISSN 2158-107X

M

Marvell, Alan D (2016) The Construction of Suburban Residential Identity in Developers’ Promotional Material: with Specific Reference to North Swindon. PhD thesis, University of Gloucestershire.

McIntyre‐Bhatty, Y T and Parker, Don (2011) The Art of War in manufacturing consumer consent. Chinese Management Studies, 5 (4). pp. 450-459. ISSN 1750-614X

Medarac, Hrvoje and Vignali, Gianpaolo and Vignali, Claudio (2015) Gaps for interactive upgrading of existing marketing models. International Journal of Management Cases, 17 (3). pp. 49-67.

O

Ozuem, Wilson and Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Ozuem, Wilson and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. (In Press)

Ozuem, Wilson and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Ozuem, Wilson and Limb, Natalie and Lancaster, Geoff (2015) Exploring the locus of internal marketing. Journal of Strategic Marketing. pp. 1-17. ISSN 0965-254X

Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Ozuem, Wilson and Prasad, Jason and Lancaster, Geoff (2015) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing. pp. 1-25. ISSN 0965-254X

Ozuem, Wilson and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Ozuem, Wilson and Thomas, Tara and Lancaster, Geoff (2016) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469. ISSN 0965-254X

Ozuem, Wilson (Ed) and Bowen, Gordon (Ed) (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

O’Keeffe, Alina and Ozuem, Wilson and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. ISSN 0965-254X

P

Prasad, Jason and Ozuem, Wilson (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

R

Raksawong, Boon-arak (2015) The Effects of Creolisation on Thai Fashion Consumers, Retailers and their Supply Chain. PhD thesis, University of Gloucesterhsire.

S

Servidio, Rocco and Davies, Barry J and Hapeshi, Kevin (2014) Human-Computer interaction in Consumer Behavior. In: Handbook of Research on Managing and Influencing Consumer Behavior. Idea Group, Harrisburg, US., pp. 397-532. ISBN 9781466665477

Stokinger, Ellen and Ozuem, Wilson (2014) Social Media and Customer Retention: Implications for the Luxury Beauty Industry. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 200-222. ISBN 9781466665958

T

Tiwasing, Wichanat and Hapeshi, Kevin (2015) Logo design for local cloth weaving products in Mahasarakham Province, Thailand. In: Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015. World Business Institute (WBI), Melbourne. ISBN 978-1-922069-90-0

V

Vignali, Claudio (2001) Kellogg’s – internationalisation versus globalisation of the marketing mix. British Food Journal, 103 (2). pp. 112-130. ISSN 0007-070X

Vignali, Claudio (2001) McDonald’s: “think global, act local” – the marketing mix. British Food Journal, 103 (2). pp. 97-111. ISSN 0007-070X

Vignali, Claudio and Medarac, Hrvoje (2010) Stratics model building - research application. International Journal of Management Cases, 12 (2). p. 728. ISSN 17416264

W

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

Y

Yankova, Irina and Ozuem, Wilson (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

This list was generated on Fri Apr 28 10:39:56 2017 UTC.

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