Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing"

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Number of items at this level: 50.

A

Abdelsalam, Yusri A (2011) Using the Extended MARKOR Scale in Assessing Market Orientation and Firm's Performance: A Study of Libyan Manufacturing Companies. PhD thesis, University of Gloucestershire.

Abusafrita, Fthia Ramdan M (2011) The Rate of Adoption of Formalised Strategic Marketing Planning (FSMP) by the Libyan Commercial Banks (LCBs): An Exploratory Study. PhD thesis, University of Gloucestershire.

Ansarin, Madina and Ozuem, Wilson (2014) Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, Hershey. ISBN 1466665955

Ansarin, Madina and Ozuem, Wilson (2014) Social Media and Online Brand Communities. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 1-27. ISBN 978146665958

Ayertey, Samuel and Ozuem, Wilson (2017) Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 264-288. ISBN 9781522526971

Azemi, Yllka and Ozuem, Wilson (2014) Social Media and SMEs in Transition Countries. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 114-133. ISBN 978146665958

B

Barton, Graham J (2015) The Rôle of Supply-Chains in the Development of Cross-Channel Exchange in the Romano-British Period. PhD thesis, University of Gloucestershire.

Berger, Philipp (2017) An Exploration of Customer-Based Brand Equity in Industrial Markets. PhD thesis, University of Gloucestershire.

C

Christofi, Michael, Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. ISSN 0265-1335

D

Dad, Aasim M, Rehman, Asma Abdul, Kear, Andrew and Davies, Barry J (2018) The Effect of Music on Shoppers’ Shopping Behaviour in Virtual Reality Retail Stores: Mediation Analysis. International Journal of Advanced Computer Science and Applications, 9 (1). pp. 135-145. ISSN 2158-107X

Dana, Leo Paul and Vignali, Claudio (2008) Paul Smith in Japan. Journal for International Business and Entrepreneurship Development, 3 (4). pp. 284-288.

Dermody, Janine, Hanmer-Lloyd, Stuart, Koenig-Lewis, Nicole and Zhao, Anita Lifen (2015) Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31 (13-14). pp. 1472-1502. ISSN 0267-257X

Dermody, Janine, Koenig-Lewis, Nicole, Lifen Zhao, Anita and Hanmer-Lloyd, Stuart (2018) Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland. Journal of Business Research, 86. pp. 333-343. ISSN 0148-2963

H

Hall, Angela and Towers, Neil (2017) Understanding how Millennial shoppers decide what to buy: digitally connected unseen journeys. International Journal of Retail and Distribution Management, 45 (5). pp. 498-517. ISSN 0959-0552

Helal, Guida and Ozuem, Wilson (2017) Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 326-361. ISBN 9781522526971

Hickman, Mary-Kate, Ozuem, Wilson and Okoya, Jummy (2017) Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 22-61. ISBN 9781522526971

J

Jones, Peter and Comfort, Daphne (2018) The Coca Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, 1 (1). pp. 34-46. ISSN 2615-6229

Jones, Peter, Comfort, Daphne and Hillier, David (2018) Common Ground: The Sustainable Development Goals and the Marketing and Advertising Industry. Journal of Public Affairs, 18 (2). e1619. ISSN 1479-1854

Jones, Peter, Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. ISSN 2071-1050

Jones, Peter, Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. ISSN 2071-1050

K

Kear, Andrew and Bown, G Robin ORCID: 0000-0001-7793-108X (2015) Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study. International Journal of Advanced Computer Science and Applications, 6 (1). pp. 69-76. ISSN 2158-107X

Kistler, Peter A. (2016) The Role of the Human Reward System in the Development of Salesperson-Customer Relationships: An Exploration of Companies in Complex Industrial Markets in Central Europe. PhD thesis, University of Gloucestershire.

M

Marvell, Alan D (2016) The Construction of Suburban Residential Identity in Developers’ Promotional Material: with Specific Reference to North Swindon. PhD thesis, University of Gloucestershire.

McIntyre‐Bhatty, Y T and Parker, Don (2011) The Art of War in manufacturing consumer consent. Chinese Management Studies, 5 (4). pp. 450-459. ISSN 1750-614X

Medarac, Hrvoje, Vignali, Gianpaolo and Vignali, Claudio (2015) Gaps for interactive upgrading of existing marketing models. International Journal of Management Cases, 17 (3). pp. 49-67. ISSN 1741-6264

O

Ozuem, Wilson, Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Ozuem, Wilson and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. ISBN 9781522526971

Ozuem, Wilson and Azemi, Yllka (2017) Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 108-125. ISBN 9781522526971

Ozuem, Wilson and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Ozuem, Wilson, Limb, Natalie and Lancaster, Geoff (2018) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372. ISSN 0965-254X

Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Ozuem, Wilson and Prasad, Jason (2015) Online Social Gambling and Its Implications for the Study of Marketing Communications. International Journal of Applied Behavioral Economics, 4 (3). pp. 22-50. ISSN 2160-9802

Ozuem, Wilson, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282. ISSN 0965-254X

Ozuem, Wilson and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff (2016) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469. ISSN 0965-254X

Ozuem, Wilson (Ed) and Bowen, Gordon (Ed) (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

O’Keeffe, Alina, Ozuem, Wilson and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. ISSN 0965-254X

P

Parker, Don (2014) A Study of the Macro to Micro Process of Persuasion for Advertising in Context Towards a Meso Dominant Logic Model of Consumer Behaviour. PhD thesis, University of South Wales.

Prasad, Jason and Ozuem, Wilson (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

R

Raksawong, Boon-arak (2015) The Effects of Creolisation on Thai Fashion Consumers, Retailers and their Supply Chain. PhD thesis, University of Gloucesterhsire.

Reed, Matt ORCID: 0000-0003-1105-9625 (2013) BBC Radio 4 Farming Today: Matt Reed on Organic Food and Labeling. [Audio]

S

Schubert, Sebastian (2018) Analysis and development of customer segmentation criteria and tools for SMEs. DBA thesis, University of Gloucestershire.

Servidio, Rocco, Davies, Barry J and Hapeshi, Kevin (2014) Human-Computer interaction in Consumer Behavior. In: Handbook of Research on Managing and Influencing Consumer Behavior. Idea Group, Harrisburg, US., pp. 397-532. ISBN 9781466665477

Stokinger, Ellen and Ozuem, Wilson (2014) Social Media and Customer Retention: Implications for the Luxury Beauty Industry. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 200-222. ISBN 9781466665958

T

Tiwasing, Wichanat and Hapeshi, Kevin (2015) Logo design for local cloth weaving products in Mahasarakham Province, Thailand. In: Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015. World Business Institute (WBI), Melbourne. ISBN 978-1-922069-90-0

V

Vignali, Claudio (2001) Kellogg’s – internationalisation versus globalisation of the marketing mix. British Food Journal, 103 (2). pp. 112-130. ISSN 0007-070X

Vignali, Claudio (2001) McDonald’s: “think global, act local” – the marketing mix. British Food Journal, 103 (2). pp. 97-111. ISSN 0007-070X

Vignali, Claudio and Medarac, Hrvoje (2010) Stratics model building - research application. International Journal of Management Cases, 12 (2). p. 728. ISSN 17416264

W

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

Y

Yankova, Irina and Ozuem, Wilson (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

This list was generated on Wed Sep 19 14:56:54 2018 UTC.

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