Informed consumers? Students, choices and events management degrees

Dashper, Katherine, Ormerod, Neil, Fletcher, Thomas, Lomax, Dan, Marvell, Alan D ORCID: 0000-0001-8363-0793 and Bradley, Andrew (2020) Informed consumers? Students, choices and events management degrees. Journal of Hospitality, Leisure, Sport and Tourism Education, 27. Aret No 100260. doi:10.1016/j.jhlste.2020.100260

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8565 Dashper, Ormerod, Fletcher, Lomax, Marvell, Bradley (2020) Informed-Consumers-Students-Choices-and-Events.pdf - Accepted Version
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Comparatively little is known about the extent to which students on vocational courses like events management fit within the student-as consumer framework and, in particular, why and how they decide to study for an events management degree. A study of 582 new events management undergraduates was undertaken at two UK universities. Survey and interview data illustrate that, although students demonstrated aspects of consumerist logic in valuing their degree predominantly in relation to their future careers, they based their choice of course and university largely on emotional, subjective criteria and so were not the ‘informed consumers’ espoused in public discourse.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Careers; Decision Making; Events Management; Higher Education;Students-as-Consumers; University
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Kate Greenaway
Date Deposited: 24 Jul 2020 09:00
Last Modified: 31 Jul 2023 11:58

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