User-Generated Content and Perceived Customer Value

Ozuem, Wilson ORCID: 0000-0002-0337-1419, Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

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The Internet has transformed social communications and social behaviours. Technology-aided interpersonal interactions have replaced traditional ‘face-to-face’ affiliations. The purpose of this chapter is to examine the effect of user-generated content on perceived customer value.

Item Type: Book Section
Additional Information: Chapter 3
Uncontrolled Keywords: Social media; technology interactions
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 11:09
Last Modified: 05 Aug 2023 11:38

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