Exploring volunteering : the application of values to understand and cluster animal welfare charity volunteers

Kear, Andrew (2013) Exploring volunteering : the application of values to understand and cluster animal welfare charity volunteers. PhD thesis, University of Gloucestershire.

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This research aims to explore using qualitative techniques the phenomenon of animal welfare volunteering. It was identified that there was a shortfall of research conducted on animal welfare volunteering. As a result of this gap in knowledge, a better understanding was sought of this particular helping behaviour, which in turn is used to help improve the effectiveness of animal welfare charities' volunteer recruitment communications. The conceptual framework selected for this research was values. The laddering technique was employed successfully in all 29 interviews. The findings are based upon 29 in-depth research interviews with animal welfare volunteers. Animal welfare volunteers were found to share the same values of Equality, World of Beauty, and in some cases Unity with Nature, and Protect the Environment. Reasons behind such value orientations include parents, pets (companion animals) gender, and experiences (peak). The bond volunteers had with their pets was found to be a consistent theme resulting in a passionate intensity level of involvement with animal welfare volunteering. [abstract continues ...]

Item Type: Thesis (PhD)
Thesis Advisors:
Thesis AdvisorEmailURL
Dermody, Janinejdermody@glos.ac.ukUNSPECIFIED
Hanmer-Lloyd, Stuartshlloyd@glos.ac.ukhttps://www.glos.ac.uk/staff/profile/stuart-hanmer-lloyd/
Additional Information: A print copy of this thesis is available for reference use only.
Uncontrolled Keywords: Animal welfare charity volunteers; Values
Related URLs:
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User: Susan Turner
Date Deposited: 17 Dec 2021 11:46
Last Modified: 17 Dec 2021 14:33
URI: https://eprints.glos.ac.uk/id/eprint/10483

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