Consumer Attitudes Towards Online Video Game Purchases

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Full text not available from this repository.
Item Type: Book Section
Additional Information: Chapter 4
Uncontrolled Keywords: Marketing, Consumer decision-making, Video games
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > Gloucestershire Business School > Strategy, Enterprise Leadership and Management
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 17:03
Last Modified: 01 Aug 2021 21:39

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