Items where Subject is "HF5410 Marketing"

Article

Barbe, Federico Topolansky, Gonzalez Triay, Magdalena and Fujarczuc, Andrea (2016) An Exploratory Research of the Potential Strategic Benefits of Specialising in Riesling Grape: A Case Study from the Niagara Wine Region. Advances in Economics and Business, 4 (10). pp. 515-524. doi:10.13189/aeb.2016.041001

Barbe, Federico, G. Topolansky, Dewitz, Philip von and Gonzalez-Triay, Magdalen (2017) Understanding Consumer Behaviour to Develop Competitive Advantage: A Case Study Exploring the Attitudes of German Consumers towards Fruits with Cosmetic Flaws. International Journal of Academic Research in Business and Social Sciences, 7 (6). pp. 554-580. doi:10.6007/IJARBSS/v7-i6/3013

Barbe, Federico, G. Topolansky, Wolfhard, Franz Georg and Gonzalez-Triay, Magdalena (2018) Can Bio-labels help Companies to Gain Competitive Advantage in the Organic Food Market in Germany? International Journal of Academic Research in Business and Social Sciences, 8 (8). 264- 278. doi:10.6007/IJARBSS/v8-i8/4468

Christofi, Michael, Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. doi:10.1108/imr-03-2015-0100

Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia and Thrassou, Alkis (2018) Customer engagement through choice in cause-related marketing. International Marketing Review. doi:10.1108/IMR-04-2018-0133

Dad, Aasim M, Rehman, Asma Abdul, Kear, Andrew and Davies, Barry J ORCID: 0000-0002-5198-2046 (2018) The Effect of Music on Shoppers’ Shopping Behaviour in Virtual Reality Retail Stores: Mediation Analysis. International Journal of Advanced Computer Science and Applications, 9 (1). pp. 135-145. doi:10.14569/IJACSA.2018.090118

Dana, Leo Paul and Vignali, Claudio (2008) Paul Smith in Japan. Journal for International Business and Entrepreneurship Development, 3 (4). pp. 284-288.

Dashper, Katherine, Ormerod, Neil, Fletcher, Thomas, Lomax, Dan, Marvell, Alan D ORCID: 0000-0001-8363-0793 and Bradley, Andrew (2020) Informed consumers? Students, choices and events management degrees. Journal of Hospitality, Leisure, Sport and Tourism Education, 27. Aret No 100260. doi:10.1016/j.jhlste.2020.100260

Dermody, Janine, Hanmer-Lloyd, Stuart, Koenig-Lewis, Nicole and Zhao, Anita Lifen (2015) Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31 (13-14). pp. 1472-1502. doi:10.1080/0267257X.2015.1061039

Dermody, Janine ORCID: 0000-0002-0399-398X, Koenig-Lewis, Nicole, Lifen, Anita and Hanmer-Lloyd, Stuart (2021) Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective. Journal of Macromarketing, 41 (4). pp. 626-645. doi:10.1177/0276146720979148

Dermody, Janine ORCID: 0000-0002-0399-398X, Koenig-Lewis, Nicole, Lifen Zhao, Anita and Hanmer-Lloyd, Stuart (2018) Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland. Journal of Business Research, 86. pp. 333-343. doi:10.1016/j.jbusres.2017.09.041

Halel, Guida, Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998. doi:10.1108/IJRDM-03-2018-0066

Hall, Angela and Towers, Neil ORCID: 0000-0002-2582-2241 (2020) Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education, 45 (6). pp. 1133-1148. doi:10.1080/03075079.2018.1545757

Hall, Angela and Towers, Neil ORCID: 0000-0002-2582-2241 (2017) Understanding how Millennial shoppers decide what to buy: digitally connected unseen journeys. International Journal of Retail and Distribution Management, 45 (5). pp. 498-517. doi:10.1108/IJRDM-11-2016-0206

Hart, Adam G ORCID: 0000-0002-4795-9986 (2020) Marketing Insects: Can Exploiting a Commercial Framework Help Promote Undervalued Insect Species? Insect Diversity and Conservation, 13 (2). pp. 214-218. doi:10.1111/icad.12405

Hart, Adam G ORCID: 0000-0002-4795-9986, Adcock, David, Barr, Matt, Church, Stuart, Clegg, Tamara, Copland, Samuel ORCID: 0000-0002-7469-8320, De Meyer, Kris, Dunkley, Ria, Pateman, Rachel M, Underhill, Ralph, Wyles, Kayleigh and Pocock, Michael J (2022) Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science. Citizen Science: Theory and Practice, 7 (1). pp. 1-9. doi:10.5334/cstp.436

Husmann, Ingo, Kleinaltenkamp, Michael and Hanmer-Lloyd, Stuart (2020) Aligning resource integration and organizational identities in project networks. Journal of Business and Industrial Marketing, 35 (10). pp. 1581-1589. doi:10.1108/JBIM-01-2019-0002

Jones, Peter ORCID: 0000-0002-9566-9393 (2023) UK Retailers and Plant-Based Alternatives to Meat and Dairy Products. Athens Journal of Business and Economics, 9 (2). pp. 207-220. doi:10.30958/ajbe/v9i2

Jones, Peter ORCID: 0000-0002-9566-9393 and Comfort, Daphne (2018) The Coca Cola Brand and Sustainability. Indonesian Journal of Applied Business and Economic Research, 1 (1). pp. 34-46. doi:10.32456/.v1i1.1

Jones, Peter ORCID: 0000-0002-9566-9393 and Comfort, Daphne (2020) A commentary on the United Kingdom's leading food retailers' resilience plans in the face of climate change. Journal of Public Affairs, 20 (2). doi:10.1002/pa.2047

Jones, Peter ORCID: 0000-0002-9566-9393, Comfort, Daphne and Hillier, David (2018) Common Ground: The Sustainable Development Goals and the Marketing and Advertising Industry. Journal of Public Affairs, 18 (2). e1619. doi:10.1002/pa.1619

Jones, Peter ORCID: 0000-0002-9566-9393, Comfort, Daphne and Hillier, David (2009) Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1 (4). pp. 815-826. doi:10.3390/su1040815

Kear, Andrew and Bown, G Robin ORCID: 0000-0001-7793-108X (2015) Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study. International Journal of Advanced Computer Science and Applications, 6 (1). pp. 69-76. doi:10.14569/IJACSA.2015.060110

Maroufkhani, Parisa, Asadi, Shahla ORCID: 0000-0002-8199-2122, Ghobakhloo, Morteza, Jannesari, Milad T. and Ismail, Wan Khairuzaman Wan (2022) How do interactive voice assistants build brands' loyalty? Technological Forecasting and Social Change, 183. Art 121870. doi:10.1016/j.techfore.2022.121870

Marvell, Alan D ORCID: 0000-0001-8363-0793 (2021) Perspectives of food tourism: a view from Gloucestershire. Tourism Society e-Journal (15). p. 7.

McIntyre‐Bhatty, Y T and Parker, Don ORCID: 0000-0002-4310-2491 (2011) The Art of War in manufacturing consumer consent. Chinese Management Studies, 5 (4). pp. 450-459. doi:10.1108/17506141111183488

Medarac, Hrvoje, Vignali, Gianpaolo and Vignali, Claudio (2015) Gaps for interactive upgrading of existing marketing models. International Journal of Management Cases, 17 (3). pp. 49-67.

Micha, Evgenia ORCID: 0000-0002-5697-3317, Vigani, Mauro ORCID: 0000-0003-2442-7976, Vlahos, George, Tsakalou, Emi and Maye, Damian ORCID: 0000-0002-4459-6630 (2022) Protected Designation of Origin food chain arrangements: leveraging market power for small-scale producers in marginal regions. Regional Studies. doi:10.1080/00343404.2022.2142543 (In Press)

Ozuem, Wilson ORCID: 0000-0002-0337-1419, Limb, Natalie and Lancaster, Geoff (2018) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372. doi:10.1080/0965254X.2016.1211729

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Prasad, Jason (2015) Online Social Gambling and Its Implications for the Study of Marketing Communications. International Journal of Applied Behavioral Economics, 4 (3). pp. 22-50. doi:10.4018/IJABE.2015070102

Ozuem, Wilson ORCID: 0000-0002-0337-1419, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282. doi:10.1080/0965254X.2016.1211728

Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff (2016) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469. doi:10.1080/0965254X.2015.1011205

O’Keeffe, Alina, Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. doi:10.1080/0965254X.2014.1001867

Reid, Louise F. ORCID: 0000-0002-4779-4333 and Ross, Heather (2015) Online fashion purchase: how the barriers and enablers are influencing the consumer’s decision-making process. International Journal of Sales, Retailing and Marketing, 4 (2). pp. 45-59.

Reid, Louise F. ORCID: 0000-0002-4779-4333, Ross, Heather F. and Vignali, Gianpaolo (2016) An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process. International Journal of Business and Globalisation, 17 (3). pp. 364-383. doi:10.1504/IJBG.2016.078851

Relja, Ruffin ORCID: 0000-0001-9569-6247, Ward, Philippa ORCID: 0000-0002-4971-8908 and Zhao, Anita Lifen (2023) Three little words: A pragmatic qualitative method to understand modern markets. International Journal of Market Research. doi:10.1177/14707853231219927 (In Press)

Towers, Neil ORCID: 0000-0002-2582-2241, Wang, Siqi, Cheah, Jun-Hwa, Lim, Weng Marc, Kumar, Satish and Lim, Xin Jean (2024) Evolution and trends in retailing: Insights from International Journal of Retail & Distribution Management. International Journal of Retail and Distribution Management. doi:10.1108/IJRDM-10-2022-0377 (In Press)

Vignali, Claudio (2001) Kellogg’s – internationalisation versus globalisation of the marketing mix. British Food Journal, 103 (2). pp. 112-130. doi:10.1108/00070700110694834

Vignali, Claudio (2001) McDonald’s: “think global, act local” – the marketing mix. British Food Journal, 103 (2). pp. 97-111. doi:10.1108/00070700110383154

Vignali, Claudio and Medarac, Hrvoje (2010) Stratics model building - research application. International Journal of Management Cases, 12 (2). p. 728. doi:10.5848/APBJ.2010.00109

Vignali, Gianpaolo and Reid, Louise F. ORCID: 0000-0002-4779-4333 (2014) Analysing consumer motivation towards purchasing fashion online. International Journal of Business and Globalisation, 13 (2). pp. 133-152. doi:10.1504/IJBG.2014.064131

Book Section

Ansarin, Madina and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Social Media and Online Brand Communities. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 1-27. ISBN 978146665958

Ayertey, Samuel and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2017) Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 264-288. ISBN 9781522526971

Azemi, Yllka and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Social Media and SMEs in Transition Countries. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 114-133. ISBN 978146665958

Helal, Guida and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2017) Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 326-361. ISBN 9781522526971

Hickman, Mary-Kate, Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Okoya, Jummy (2017) Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 22-61. ISBN 9781522526971

Jones, Peter ORCID: 0000-0002-9566-9393 and Comfort, Daphne (2020) Coke and Sustainability. In: Decoding Coca-Cola A Biography of a Global Brand. Routledge Studies in Marketing . Routledge, Abingdon. ISBN 9781138495449

Malik, Priyanka, Khurana, Madhu ORCID: 0000-0003-3976-1256 and Tanwar, Rohit (2022) Digital Marketing: Transforming the Management Practices. In: Transforming Management with AI, Big-Data, and IoT. Springer International Publishing, pp. 99-125. ISBN 9783030867492

Marvell, Alan D ORCID: 0000-0001-8363-0793 (2022) Space Tourism. In: Encyclopedia of Tourism Management and Marketing. Encyclopedia of Tourism Management and Marketing . Edward Elgar Publishing, Cheltenham, pp. 193-196. ISBN 9781800377479

Marvell, Alan D ORCID: 0000-0001-8363-0793 and Busby, Graham ORCID: 0000-0002-7372-3379 (2022) Students (of Tourism). In: Encyclopedia of Tourism Management and Marketing. Encyclopedia of Tourism Management and Marketing . Edward Elgar Publishing, Cheltenham, pp. 240-242. ISBN 9781800377479

Marvell, Alan D ORCID: 0000-0001-8363-0793 and Simm, David ORCID: 0000-0002-0440-9546 (2022) Fieldwork (in Tourism). In: Encyclopedia of Tourism Management and Marketing. Encyclopedia of Tourism Management and Marketing . Edward Elgar Publishing, Cheltenham. ISBN 9781800377479

Ozuem, Wilson ORCID: 0000-0002-0337-1419, Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Azemi, Yllka (2017) Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 108-125. ISBN 9781522526971

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Prasad, Jason and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

Reid, Louise F. ORCID: 0000-0002-4779-4333, Vignali, Gianpaolo, Barker, Katharine, Chrimes, Courtney and Vieira, Rachel ORCID: 0009-0008-2652-8328 (2019) Three-dimensional Body Scanning in Sustainable Product Development: An exploration of the use of body scanning in the production and consumption of female apparel. In: Technology-Driven Sustainability: Innovation in the Fashion Supply Chain. Palgrave Macmillian, London, pp. 173-194. ISBN 9783030154820

Servidio, Rocco, Davies, Barry J ORCID: 0000-0002-5198-2046 and Hapeshi, Kevin (2014) Human-Computer interaction in Consumer Behavior. In: Handbook of Research on Managing and Influencing Consumer Behavior. Idea Group, Harrisburg, US., pp. 397-532. ISBN 9781466665477

Stokinger, Ellen and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Social Media and Customer Retention: Implications for the Luxury Beauty Industry. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 200-222. ISBN 9781466665958

Tiwasing, Wichanat and Hapeshi, Kevin (2015) Logo design for local cloth weaving products in Mahasarakham Province, Thailand. In: Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015. World Business Institute (WBI), Melbourne. ISBN 978-1-922069-90-0

Yankova, Irina and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

Conference or Workshop Item

Marvell, Alan D ORCID: 0000-0001-8363-0793, Parker, Don ORCID: 0000-0002-4310-2491, Reid, Louise F. ORCID: 0000-0002-4779-4333 and Ward, Philippa ORCID: 0000-0002-4971-8908 (2018) Virtually the same: understanding consumer experiences in the digital retail environment. In: 4th International Colloquium on Design, Branding and Marketing, 5 - 7 December 2018, Hasselt University Martelarenlaan 42 3500 Hasselt. ISBN 9789089130693

Reid, Louise F. ORCID: 0000-0002-4779-4333, Pretious, Mike and Hare, Caroline (2009) Does the fur still fly? An exploratory study of female consumers’ perceptions concerning the use of real fur in fashion products. In: 4th International Consumer Conference: Consumer Voice and Representation, June, Queen Margaret University, Edinburgh, United Kingdom.. (Unpublished)

Reid, Louise F. ORCID: 0000-0002-4779-4333 and Ross, Heather (2014) Online fashion purchase: how the barriers and enablers are influencing the consumer’s decision-making process. In: 11th International Circle Conference, 23rd-26th April 2014, University of Manchester, United Kingdom.. (Unpublished)

Reid, Louise F. ORCID: 0000-0002-4779-4333, Ross, Heather and Vignali, Gianpaolo (2015) An exploration of the relationship between product selection criteria and engagement with ‘show-rooming’ and ‘web-rooming’ in the consumer’s decision-making process. In: 12th International CIRCLE Conference, 8th-10th April, University of Szczecin, Poland. (Unpublished)

Reid, Louise F. ORCID: 0000-0002-4779-4333 and Vignali, Gianpaolo (2014) The likelihood of purchase based on body shape and size. In: 11th International Circle Conference, 23rd-26th April, University of Manchester, United Kingdom. (Unpublished)

Reid, Louise F. ORCID: 0000-0002-4779-4333, Vignali, Gianpaolo and Barker, Katherine (2015) Consumer garment evaluation in multiple channel retail environments. In: British Academy of Managment Conference, 2015, 8-10 September, University of Portsmouth, Portsmouth, UK. (Unpublished)

Book

Ansarin, Madina and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2014) Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, Hershey. ISBN 1466665955

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. ISBN 9781522526971

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Bowen, Gordon (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

Thesis

Abdelsalam, Yusri A (2011) Using the Extended MARKOR Scale in Assessing Market Orientation and Firm's Performance: A Study of Libyan Manufacturing Companies. PhD thesis, University of Gloucestershire.

Abusafrita, Fthia Ramdan M (2011) The Rate of Adoption of Formalised Strategic Marketing Planning (FSMP) by the Libyan Commercial Banks (LCBs): An Exploratory Study. PhD thesis, University of Gloucestershire.

Barton, Graham J (2015) The Rôle of Supply-Chains in the Development of Cross-Channel Exchange in the Romano-British Period. PhD thesis, University of Gloucestershire.

Berger, Philipp (2017) An Exploration of Customer-Based Brand Equity in Industrial Markets. PhD thesis, University of Gloucestershire.

Bühler, Michael (2021) Contemporary Audience Rituals at Classical Concerts. DBA thesis, University of Gloucestershire. doi:10.46289/MK54EE16

Christofi, Michael (2015) A framework for cause-related marketing campaigns with customer choice in a collectivistic cultural context. DBA thesis, University of Gloucestershire.

Dorsch, Bettina (2022) The influence of personal values, brand personality, self-brand congruence and functional congruence on luxury car purchase intention: a comparison of different generational cohorts in China. PhD thesis, University of Gloucestershire. doi:10.46289/B16Z74KL

Fontaine, Oliver Roger (2021) The Influence of French Higher Education in French-German Business-to-Business Relationships. DBA thesis, University of Gloucestershire. doi:10.46289/FR51GE23

Frehse, Enno (2020) Towards strategic integration in marketing communications in a decentralised organisational structure. PhD thesis, University of Gloucestershire. doi:10.46289/BUSI2365

Fricke, Stefan (2019) Clients´ Perceptions of Sales Force Expert Power. DBA thesis, University of Gloucestershire. doi:10.46289/BUSM1597

Gallagher, Damien M. (2010) An examination of the effect of social relationships upon an individual's propensity to engage in a commercial buyer-seller relationship. PhD thesis, University of Gloucestershire.

Hoerger, Christian (2021) Milk, Moon and Money: A Qualitative Exploration of Value-Co-creation in the UK's Milk Home Delivery Business. PhD thesis, University of Gloucestershire. doi:10.46289/CV22RE36

Kaminski, Kristin (2020) An Exploratory Study of Business to Business (B2B) Brand Sensitivity - How do brands influence a German hospital’s buying decision-making process. DBA thesis, University of Gloucestershire. doi:10.46289/BUMA3169

Kasimzade, Torben Kejhan (2023) Modes of rejuvenation for legacy brands. DBA thesis, University of Gloucestershire. doi:10.46289/9AB4U94Y

Kear, Andrew (2013) Exploring volunteering : the application of values to understand and cluster animal welfare charity volunteers. PhD thesis, University of Gloucestershire.

Kistler, Peter A. (2016) The Role of the Human Reward System in the Development of Salesperson-Customer Relationships: An Exploration of Companies in Complex Industrial Markets in Central Europe. PhD thesis, University of Gloucestershire.

Lohwasser, Blagovesta (2022) The Theory of Consumption Values: Exploring Why Leads Open (or Don’t) and View (or Don’t) E-Mail Newsletters in the German B2B Sector. DBA thesis, University of Gloucestershire. doi:10.46289/AL76KV59

Marquardt, Andreas (2019) Success Factors of Customer Satisfaction Realization in the Automotive Premium Retail Business. PhD thesis, University of Gloucestershire. doi:10.46289/RB14GA28

Marvell, Alan D ORCID: 0000-0001-8363-0793 (2016) The Construction of Suburban Residential Identity in Developers’ Promotional Material: with Specific Reference to North Swindon. PhD thesis, University of Gloucestershire.

Mehlhorn, Thorsten (2020) The Influence of Emotional Intelligence on Sales Performances of Companies - with a Particular Focus on Salespersons' Interactions within a Selling Process. DBA thesis, University of Gloucestershire. doi:10.46289/BUSE1973

Parker, Don ORCID: 0000-0002-4310-2491 (2014) A Study of the Macro to Micro Process of Persuasion for Advertising in Context Towards a Meso Dominant Logic Model of Consumer Behaviour. PhD thesis, University of South Wales.

Raksawong, Boon-arak (2015) The Effects of Creolisation on Thai Fashion Consumers, Retailers and their Supply Chain. PhD thesis, University of Gloucesterhsire.

Reichler, Mario B. (2019) The Purchase Decision-making Process for Renewable Heating Technologies: A Consumer Perspective. DBA thesis, University of Gloucestershire. doi:10.46289/ZHJY5661

Relja, Ruffin ORCID: 0000-0001-9569-6247 (2022) Just for people like me: A multimodal interpretative phenomenological analysis of font consumption. PhD thesis, University of Gloucestershire. doi:10.46289/FB84UM62

Roth, Vivian (2022) The desire for luxury jewellery possession: modelling influence factors. PhD thesis, University of Gloucestershire. doi:10.46289/GG96W3Y2

Sahm, Steffen (2022) Ethical Consumers’ Vacation-specific Personas: Marketing Perspectives for Ethical Tourism Service Providers. DBA thesis, University of Gloucestershire. doi:10.46289/HA59YE41

Schubert, Sebastian (2018) Analysis and development of customer segmentation criteria and tools for SMEs. DBA thesis, University of Gloucestershire.

Ward, Philippa ORCID: 0000-0002-4971-8908 (2013) Situational factors in consumption experiences. PhD thesis, University of Gloucestershire.

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

Audio

Reed, Matt ORCID: 0000-0003-1105-9625 (2013) BBC Radio 4 Farming Today: Matt Reed on Organic Food and Labeling. [Audio]