Perspectives of food tourism: a view from Gloucestershire

Marvell, Alan D ORCID: 0000-0001-8363-0793 (2021) Perspectives of food tourism: a view from Gloucestershire. Tourism Society e-Journal (15). p. 7.

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As the tourism industry faces post-pandemic challenges, local food and drink remains at the heart of the tourist experience. Using local ingredients and cooking skills, tourists can experience local culture through food. Tourists often search for authenticity, not just ingredients but places, through food festivals, restaurants, and specific locations to eat and drink. Destinations have been quick to realise that food-related activities such as picking vegetables, cooking classes, food preparation and food related events lead to co-created experiences, generating higher levels of tourist satisfaction. Experiential value and branding are becoming increasingly important in motivating tourist’s intentions to visit and return. Rather than focusing on the natural environment and attractions such as museums, food tourism can be at the heart of the destination image providing an alternative means of local and regional development.

Item Type: Article
Article Type: Article
Additional Information: The article has been subject to an editorial rather than peer review. AM This article is only available as an online publication - the journal does not go to publication. LKG NO ISSN or copyright information on website LKG
Uncontrolled Keywords: Food; Tourism; Local Food and Drink; Gloucestershire
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9 Travel and State. Tourism
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Alan Marvell
Date Deposited: 18 Nov 2021 15:16
Last Modified: 31 Jul 2023 11:42

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