Basics of Mobile Marketing

Ozuem, Wilson ORCID: 0000-0002-0337-1419 and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

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Item Type: Book Section
Additional Information: Chapter 8
Uncontrolled Keywords: Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 16 Feb 2017 15:41
Last Modified: 05 Aug 2023 11:39

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