Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2022)
Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews.
Information Technology and People, 35 (7).
pp. 2140-2166.
doi:10.1108/ITP-01-2021-0061
Ward, Philippa ORCID: https://orcid.org/0000-0002-4971-8908, Naeem, Muhammad and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2022)
Understanding the accessibility of retail mobile banking during the COVID-19 pandemic.
International Journal of Retail and Distribution Management, 50 (7).
pp. 860-879.
doi:10.1108/IJRDM-02-2021-0064
Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2022)
Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms.
Qualitative Market Research: An international journal, 25 (2).
pp. 181-204.
doi:10.1108/QMR-02-2021-0028
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Naeem, Muhammad
(2021)
Customers' social interactions and panic buying behavior: Insights from social media practices.
Journal of Consumer Behaviour: An International Research Review, 20 (5).
pp. 1191-1203.
doi:10.1002/cb.1925
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Naeem, Muhammad
(2021)
The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research.
Journal of Retailing and Consumer Services, 60.
Art 102483.
doi:10.1016/j.jretconser.2021.102483
Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2019)
Service failure and recovery strategies in the Balkans: an exploratory study.
Qualitative Market Research: An international journal, 22 (3).
pp. 472-496.
doi:10.1108/qmr-11-2017-0153
Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff
(2019)
An exploration into the practice of online service failure and recovery strategies in the Balkans.
Journal of Business Research, 94.
pp. 420-431.
doi:10.1016/j.jbusres.2018.08.035
Halel, Guida, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2018)
Social media brand perceptions of millennials.
International Journal of Retail and Distribution Management, 46 (10).
pp. 977-998.
doi:10.1108/IJRDM-03-2018-0066
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Limb, Natalie and Lancaster, Geoff
(2018)
Exploring the locus of internal marketing.
Journal of Strategic Marketing, 26 (4).
pp. 356-372.
doi:10.1080/0965254X.2016.1211729
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Prasad, Jason and Lancaster, Geoff
(2018)
Exploiting online social gambling for marketing communications.
Journal of Strategic Marketing, 26 (3).
pp. 258-282.
doi:10.1080/0965254X.2016.1211728
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff
(2018)
Developing technologically induced environments: the case of the Nigerian banking sector.
Journal of Financial Services Marketing, 23 (1).
pp. 50-61.
doi:10.1057/s41264-018-0043-z
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff
(2017)
An exploration of consumers' response to online service recovery initiatives.
International Journal of Market Research, 59 (1).
pp. 97-119.
doi:10.2501/IJMR-2016-048
Dunkwu, Jude, Obiajulu, Egbunike and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2016)
Understanding Social Entrepreneurship: An Exploration of Theory and Practice.
World Journal of Social Sciences, 6 (3).
pp. 86-99.
O’Keeffe, Alina, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2016)
Leadership marketing: an exploratory study.
Journal of Strategic Marketing, 24 (5).
pp. 418-443.
doi:10.1080/0965254X.2014.1001867
Dunkwu, Jude, Egbunike, Obiajulu and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2016)
Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics?
World Journal of Social Sciences, 6 (1).
pp. 132-142.
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E and Lancaster, Geoff
(2016)
Understanding technologically-induced customer services in the Nigerian banking sector: the internet as a post-modern phenomenon.
International Journal of Information Technology and Management, 15 (3).
pp. 272-290.
doi:10.1504/IJITM.2016.077349
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Borrelli, Michael and Lancaster, Geoff
(2016)
Leveraging the co-evolution of offline and online video games: an empirical study.
Journal of Strategic Marketing, 25 (1).
pp. 75-97.
doi:10.1080/0965254X.2015.1076883
Azemi, Fehmi, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka
(2015)
Contextual Influences: Online Service Failure and Recovery Strategies.
Chinese Business Review, 14 (8).
pp. 382-389.
doi:10.17265/1537-1506/2015.08.002
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2015)
Questioning: a path to student learning experience.
Education and Training, 57 (5).
pp. 474-491.
doi:10.1108/ET-04-2014-0039
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Prasad, Jason
(2015)
Online Social Gambling and Its
Implications for the Study of
Marketing Communications.
International Journal of Applied Behavioral Economics, 4 (3).
pp. 22-50.
doi:10.4018/IJABE.2015070102
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E and Lancaster, Geoff
(2014)
Corporate social responsibility: towards a context-specific perspective in developing countries.
Social Responsibility Journal, 10 (3).
pp. 399-415.
doi:10.1108/SRJ-04-2012-0086
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff
(2008)
Communicating in the new interactive marketspace.
European Journal of Marketing, 42 (9/10).
pp. 1059-1083.
doi:10.1108/03090560810891145
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E
(2005)
Assessing Communication in a New Institution: Postmodernism and the Internet.
International Journal of Applied Institutional Governance, 2 (3).
Art 154.
Ayertey, Samuel and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2017)
Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry.
In:
Digital Marketing Strategies for Fashion and Luxury Brands.
IGI Global, Hershey, pp. 264-288.
ISBN 9781522526971
Hickman, Mary-Kate, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Okoya, Jummy
(2017)
Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion
Industry.
In:
Digital Marketing Strategies for Fashion and Luxury Brands.
IGI Global, Hershey, pp. 22-61.
ISBN 9781522526971
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka
(2017)
Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory.
In:
Digital Marketing Strategies for Fashion and Luxury Brands.
IGI Global, Hershey, pp. 108-125.
ISBN 9781522526971
Helal, Guida and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2017)
Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries.
In:
Digital Marketing Strategies for Fashion and Luxury Brands.
IGI Global, Hershey, pp. 326-361.
ISBN 9781522526971
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Lancaster, G and Sharma, H
(2016)
In Search of Balance Between Talent Management and Employee Engagement in Human Resource Management.
In:
Strategic Labor Relations Management in Modern Organizations.
A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series
.
IGI Global, Hershey, PA, pp. 49-75.
ISBN 9781522503576
De Leon, Ashanti, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Okoya, Jummy
(2016)
Reframing Diversity
in Management:
Diversity and Human
Resource Management.
In:
Strategic Labor Relations Management in Modern Organizations.
A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series
.
IGI Global, Hershey, PA, pp. 105-120.
ISBN 9781522503576
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Mullo, Bibi
(2016)
Basics of Mobile Marketing.
In:
Competitive Social Media Marketing Strategies.
Mission
.
IGI Global, Hershey, PA, pp. 155-172.
ISBN 9781466697768
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Stokinger, Ellen
(2016)
The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry.
In:
Competitive Social Media Marketing Strategies.
Mission
.
IGI Global, Hershey, PA, pp. 235-258.
ISBN 9781466697768
Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2016)
Online Service Failure and Recovery Strategy: The Mediating Role of Social Media.
In:
Competitive Social Media Marketing Strategies.
Mission
.
IGI Global, Hershey, PA, pp. 112-135.
ISBN 9781466697768
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Almeida Pinho, Celia and Azemi, Yllka
(2016)
User-Generated Content and Perceived Customer Value.
In:
Competitive Social Media Marketing Strategies.
Mission
.
IGI Global, Hershey, PA, pp. 50-63.
ISBN 9781466697768
Bozhilov, Martin and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2015)
Organisational Structure in Small and Medium Enterprises.
In:
Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy.
Advances in Business Strategy and Competitive Advantage
.
Idea Group (IGI), Hershey, PA, pp. 68-87.
ISBN 9781466687981
Sung, E and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2015)
Customer-Perceived Value of Medical Tourism.
In:
Current Issues and Emerging Trends in Medical Tourism.
Advances in Hospitality, Tourism, and the Services Industry (AHTSI)
.
Idea Group (IGI), Hershey, PA, pp. 58-78.
ISBN 9781466685741
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Thomas, Tara
(2015)
Inside the Small Island Economies.
In:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications.
Idea Group (IGI), Hershey, PA, pp. 1622-1655.
ISBN 9781466673571
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, G
(2015)
Examining the Dynamics of Value Propositions in Digital Books: A Social Constructivist Perspective.
In:
Handbook of Research on Scholarly Publishing and Research Methods.
Hershey: IGI.
ISBN 9781466674103
Stokinger, Ellen and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Social Media and Customer Retention: Implications for the Luxury Beauty Industry.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
Advances in Marketing, Customer Relationship Management, and E-Services
.
IGI Global, Hershey, PA, pp. 200-222.
ISBN 9781466665958
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Borrelli, Michael
(2014)
Consumer Attitudes Towards Online Video Game Purchases.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
IGI Global, Hershey, PA, pp. 83-113.
ISBN 978146665958
Prasad, Jason and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
IGI Global, Hershey, PA, pp. 271-302.
ISBN 978146665958
Ansarin, Madina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Social Media and Online Brand Communities.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
IGI Global, Hershey, PA, pp. 1-27.
ISBN 978146665958
Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Social Media and SMEs in Transition Countries.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
IGI Global, Hershey, PA, pp. 114-133.
ISBN 978146665958
Yankova, Irina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Social Media and its Implications for Marketing Communications.
In:
Computer-Mediated Marketing Strategies: Social Media and Online Brand.
IGI Global, Hershey, PA, pp. 252-270.
ISBN 978146665958
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Prasad, Jason
(2014)
Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling.
In:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry.
IGI Global, pp. 389-419.
ISBN 9781466661905
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Sarsby, Nicole
(2014)
Value Creation through Heterogeneous Cultural Team-Based Environments.
In:
Approaches to Managing Organizational Diversity and Innovation.
Advances in Human Resources Management and Organizational Development (AHRMOD)
.
IGI Global, Hershey, PA, pp. 124-147.
ISBN 9781466660069
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2014)
Reframing Corporate Social Responsibility in Developing Countries: A Context-Driven Perspective.
In:
Green Technology Applications for Enterprise and Academic Innovation.
IGI Global, pp. 163-178.
ISBN 9781466651661
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Tan, Kerri
(2014)
Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study.
In:
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives.
IGI Global, pp. 257-285.
ISBN 9781466650077
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2013)
Recovery Strategies in On-Line Service Failure.
In:
Marketing in the Cyber Era: Strategies and Emerging Trends.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
.
IGI Global, Hershey, PA, pp. 143-159.
ISBN 9781466648647
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2012)
Technology-Induced Customer Services in the Developing Countries.
In:
Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods.
IGI Global, pp. 185-201.
Duschek, Walter and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2015)
Creating and Sustaining Customer Value Through Servitization.
In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.
Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2015)
Towards an intersectional understanding of online service failure and recovery strategies.
In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka
(2017)
Digital Marketing Strategies for Fashion and Luxury Brands.
IGI Global, Hershey.
ISBN 9781522526971
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Bowen, Gordon
(2016)
Competitive Social Media Marketing Strategies.
Mission
.
IGI Global.
ISBN 9781466697768
Ansarin, Madina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2014)
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities.
IGI Global, Hershey.
ISBN 1466665955
Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2004)
Conceptualising Marketing Communication in the New Marketing Paradigm
A Postmodern Perspective.
Dissertation.com.
ISBN 9781581122473