Creating and Sustaining Customer Value Through Servitization

Duschek, Walter and Ozuem, Wilson ORCID: 0000-0002-0337-1419 (2015) Creating and Sustaining Customer Value Through Servitization. In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.

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Servitization as a re-direction from a product-oriented to a customer-oriented business focus addresses traditional product manufacturers and requires their services executives to establish a transition towards a solution-based business. This transition has received a high level of attention within the past two decades and in particular during the past ten years in current literature. However, in spite of the published manifold motivations and advantages, the actual level in the achievement of a successful servitization status is still very low. The current paper aims to shed some insights on the importance of servitization and its implications to marketing strategy

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Servitization, solution-based business, products, customer oriented, value
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 09 May 2017 14:06
Last Modified: 01 Aug 2023 11:40

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