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Murray, Matthew 
ORCID: 0000-0001-8956-8062
(2004)
TBWA makes finances easy.
Campaign.
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Image (© Matthew Murray abbey rebrand 'We're for the ones who refuse to be pigeon-holed, TBWA, London)
Abbey.pdf - Published Version Available under License All Rights Reserved. Download (648kB) | Preview |
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Image (© Matthew Murray abbey rebrand 'The 12 step plan to opening your statement' TBWA, London)
Abbey_3.pdf - Published Version Available under License All Rights Reserved. Download (632kB) | Preview |
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Image (© Matthew Murray abbey rebrand 'The biggest cause of arguments between couples isn't sex' TBWA, London)
Abbey_2.pdf - Published Version Available under License All Rights Reserved. Download (678kB) | Preview |
Abstract
Matt Shepherd-Smith, the TBWA chief operating officer, said: "Too many people are confused by or unwilling to deal with finances. These ads demonstrate that Abbey understands what is relevant and important to customers and positions Abbey as friendly and easy to talk to." Read more at http://www.campaignlive.co.uk/article/tbwa-makes-finances-easy-abbey-tv-drive/203112#SKi2HiKfDrvEZOIL.99 Matthew Murray Photographed the above line press and poster advertising campaign which supports the above-the-line themes. In one execution, an elderly woman is shown reading The Joy of Sex. The strapline states: "We're for the ones who refuse to be pigeon-holed." A second shows a photograph of a couple where the woman has defaced the picture of her boyfriend. The copy explains the most common cause of arguments in a relationship is money.
| Item Type: | Article |
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| Article Type: | Article |
| Related URLs: | |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising H Social Sciences > HG Finance > HG1501 Banking H Social Sciences > HG Finance > HG4001 Finance management. Business finance N Fine Arts > N Visual arts (General) For photography, see TR T Technology > TR Photography |
| Divisions: | Schools and Research Institutes > School of Creative Arts |
| Research Priority Areas: | Culture, Continuity, and Transformation |
| Depositing User: | Matthew Murray |
| Date Deposited: | 10 Apr 2017 13:22 |
| Last Modified: | 31 Aug 2023 09:24 |
| URI: | https://eprints.glos.ac.uk/id/eprint/4487 |
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