A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace

Barker, Tom (2010) A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace. Design Research Society Conference Proceeding 2010. pp. 1-9.

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Abstract

This paper considers a game-based method for the early evaluation of design ideas in terms of the likelihood of success of the designs in the marketplace. The method was developed in the format of a multiplayer competitive team game for up to 120 participants. Known as the Marketplace Casino, it has been applied in both design education and industry. The paper reviews the evolution of the game with international play testing and refinement involving over 400 participants in Europe (UK), Asia-Pacific (Japan, Korea, China, Australia), and Africa (Ghana).

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	Game-based evaluation methodology
Related URLs:	Publisher
Subjects:	G Geography. Anthropology. Recreation > GV1199 Games and amusements > GV1469 Computer games. Video games. Fantasy games N Fine Arts > NC Drawing Design Illustration
Divisions:	Schools and Research Institutes > School of Creative Arts
Research Priority Areas:	Culture, Continuity, and Transformation
Depositing User:	Anne Pengelly
Date Deposited:	14 Mar 2016 11:59
Last Modified:	31 Aug 2023 09:24
URI:	https://eprints.glos.ac.uk/id/eprint/3226

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