Items where Gloucestershire Author is "Ozuem, Wilson"

Article

Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews. Information Technology and People, 35 (7). pp. 2140-2166. doi:10.1108/ITP-01-2021-0061

Ward, Philippa ORCID: https://orcid.org/0000-0002-4971-8908, Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the accessibility of retail mobile banking during the COVID-19 pandemic. International Journal of Retail and Distribution Management, 50 (7). pp. 860-879. doi:10.1108/IJRDM-02-2021-0064

Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An international journal, 25 (2). pp. 181-204. doi:10.1108/QMR-02-2021-0028

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Naeem, Muhammad (2021) Customers' social interactions and panic buying behavior: Insights from social media practices. Journal of Consumer Behaviour: An International Research Review, 20 (5). pp. 1191-1203. doi:10.1002/cb.1925

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Naeem, Muhammad (2021) The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research. Journal of Retailing and Consumer Services, 60. Art 102483. doi:10.1016/j.jretconser.2021.102483

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An international journal, 22 (3). pp. 472-496. doi:10.1108/qmr-11-2017-0153

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94. pp. 420-431. doi:10.1016/j.jbusres.2018.08.035

Halel, Guida, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998. doi:10.1108/IJRDM-03-2018-0066

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Limb, Natalie and Lancaster, Geoff (2018) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372. doi:10.1080/0965254X.2016.1211729

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282. doi:10.1080/0965254X.2016.1211728

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61. doi:10.1057/s41264-018-0043-z

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-119. doi:10.2501/IJMR-2016-048

Dunkwu, Jude, Obiajulu, Egbunike and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2016) Understanding Social Entrepreneurship: An Exploration of Theory and Practice. World Journal of Social Sciences, 6 (3). pp. 86-99.

O’Keeffe, Alina, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. doi:10.1080/0965254X.2014.1001867

Dunkwu, Jude, Egbunike, Obiajulu and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2016) Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics? World Journal of Social Sciences, 6 (1). pp. 132-142.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E and Lancaster, Geoff (2016) Understanding technologically-induced customer services in the Nigerian banking sector: the internet as a post-modern phenomenon. International Journal of Information Technology and Management, 15 (3). pp. 272-290. doi:10.1504/IJITM.2016.077349

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Borrelli, Michael and Lancaster, Geoff (2016) Leveraging the co-evolution of offline and online video games: an empirical study. Journal of Strategic Marketing, 25 (1). pp. 75-97. doi:10.1080/0965254X.2015.1076883

Azemi, Fehmi, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka (2015) Contextual Influences: Online Service Failure and Recovery Strategies. Chinese Business Review, 14 (8). pp. 382-389. doi:10.17265/1537-1506/2015.08.002

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2015) Questioning: a path to student learning experience. Education and Training, 57 (5). pp. 474-491. doi:10.1108/ET-04-2014-0039

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Prasad, Jason (2015) Online Social Gambling and Its Implications for the Study of Marketing Communications. International Journal of Applied Behavioral Economics, 4 (3). pp. 22-50. doi:10.4018/IJABE.2015070102

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E and Lancaster, Geoff (2014) Corporate social responsibility: towards a context-specific perspective in developing countries. Social Responsibility Journal, 10 (3). pp. 399-415. doi:10.1108/SRJ-04-2012-0086

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Howell, Kerry E. and Lancaster, Geoff (2008) Communicating in the new interactive marketspace. European Journal of Marketing, 42 (9/10). pp. 1059-1083. doi:10.1108/03090560810891145

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E (2005) Assessing Communication in a New Institution: Postmodernism and the Internet. International Journal of Applied Institutional Governance, 2 (3). Art 154.

Book Section

Ayertey, Samuel and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2017) Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 264-288. ISBN 9781522526971

Hickman, Mary-Kate, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Okoya, Jummy (2017) Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 22-61. ISBN 9781522526971

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka (2017) Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 108-125. ISBN 9781522526971

Helal, Guida and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2017) Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 326-361. ISBN 9781522526971

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Lancaster, G and Sharma, H (2016) In Search of Balance Between Talent Management and Employee Engagement in Human Resource Management. In: Strategic Labor Relations Management in Modern Organizations. A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series . IGI Global, Hershey, PA, pp. 49-75. ISBN 9781522503576

De Leon, Ashanti, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Okoya, Jummy (2016) Reframing Diversity in Management: Diversity and Human Resource Management. In: Strategic Labor Relations Management in Modern Organizations. A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series . IGI Global, Hershey, PA, pp. 105-120. ISBN 9781522503576

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2016) Online Service Failure and Recovery Strategy: The Mediating Role of Social Media. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 112-135. ISBN 9781466697768

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Bozhilov, Martin and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2015) Organisational Structure in Small and Medium Enterprises. In: Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy. Advances in Business Strategy and Competitive Advantage . Idea Group (IGI), Hershey, PA, pp. 68-87. ISBN 9781466687981

Sung, E and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2015) Customer-Perceived Value of Medical Tourism. In: Current Issues and Emerging Trends in Medical Tourism. Advances in Hospitality, Tourism, and the Services Industry (AHTSI) . Idea Group (IGI), Hershey, PA, pp. 58-78. ISBN 9781466685741

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Thomas, Tara (2015) Inside the Small Island Economies. In: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. Idea Group (IGI), Hershey, PA, pp. 1622-1655. ISBN 9781466673571

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, G (2015) Examining the Dynamics of Value Propositions in Digital Books: A Social Constructivist Perspective. In: Handbook of Research on Scholarly Publishing and Research Methods. Hershey: IGI. ISBN 9781466674103

Stokinger, Ellen and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Social Media and Customer Retention: Implications for the Luxury Beauty Industry. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 200-222. ISBN 9781466665958

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Prasad, Jason and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

Ansarin, Madina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Social Media and Online Brand Communities. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 1-27. ISBN 978146665958

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Social Media and SMEs in Transition Countries. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 114-133. ISBN 978146665958

Yankova, Irina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Prasad, Jason (2014) Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling. In: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry. IGI Global, pp. 389-419. ISBN 9781466661905

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Sarsby, Nicole (2014) Value Creation through Heterogeneous Cultural Team-Based Environments. In: Approaches to Managing Organizational Diversity and Innovation. Advances in Human Resources Management and Organizational Development (AHRMOD) . IGI Global, Hershey, PA, pp. 124-147. ISBN 9781466660069

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2014) Reframing Corporate Social Responsibility in Developing Countries: A Context-Driven Perspective. In: Green Technology Applications for Enterprise and Academic Innovation. IGI Global, pp. 163-178. ISBN 9781466651661

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Tan, Kerri (2014) Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study. In: Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. IGI Global, pp. 257-285. ISBN 9781466650077

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2013) Recovery Strategies in On-Line Service Failure. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, Hershey, PA, pp. 143-159. ISBN 9781466648647

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2012) Technology-Induced Customer Services in the Developing Countries. In: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods. IGI Global, pp. 185-201.

Conference or Workshop Item

Duschek, Walter and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2015) Creating and Sustaining Customer Value Through Servitization. In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2015) Towards an intersectional understanding of online service failure and recovery strategies. In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.

Book

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. ISBN 9781522526971

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Bowen, Gordon (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

Ansarin, Madina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, Hershey. ISBN 1466665955

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2004) Conceptualising Marketing Communication in the New Marketing Paradigm A Postmodern Perspective. Dissertation.com. ISBN 9781581122473