Items where Gloucestershire Author is "Ozuem, Wilson"

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Article

Azemi, Yllka, Ozuem, Wilson and Lancaster, Geoff (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An international journal, 22 (3). pp. 472-496. doi:10.1108/qmr-11-2017-0153

Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94. pp. 420-431. doi:10.1016/j.jbusres.2018.08.035

Halel, Guida, Ozuem, Wilson and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998. doi:10.1108/IJRDM-03-2018-0066

Ozuem, Wilson, Limb, Natalie and Lancaster, Geoff (2018) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372. doi:10.1080/0965254X.2016.1211729

Ozuem, Wilson, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282. doi:10.1080/0965254X.2016.1211728

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61. doi:10.1057/s41264-018-0043-z

Ozuem, Wilson, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-119. doi:10.2501/IJMR-2016-048

Dunkwu, Jude, Obiajulu, Egbunike and Ozuem, Wilson (2016) Understanding Social Entrepreneurship: An Exploration of Theory and Practice. World Journal of Social Sciences, 6 (3). pp. 86-99.

O’Keeffe, Alina, Ozuem, Wilson and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. doi:10.1080/0965254X.2014.1001867

Dunkwu, Jude, Egbunike, Obiajulu and Ozuem, Wilson (2016) Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics? World Journal of Social Sciences, 6 (1). pp. 132-142.

Ozuem, Wilson, Howell, Kerry E and Lancaster, Geoff (2016) Understanding technologically-induced customer services in the Nigerian banking sector: the internet as a post-modern phenomenon. International Journal of Information Technology and Management, 15 (3). pp. 272-290. doi:10.1504/IJITM.2016.077349

Ozuem, Wilson, Borrelli, Michael and Lancaster, Geoff (2016) Leveraging the co-evolution of offline and online video games: an empirical study. Journal of Strategic Marketing, 25 (1). pp. 75-97. doi:10.1080/0965254X.2015.1076883

Azemi, Fehmi, Ozuem, Wilson and Azemi, Yllka (2015) Contextual Influences: Online Service Failure and Recovery Strategies. Chinese Business Review, 14 (8). pp. 382-389. doi:10.17265/1537-1506/2015.08.002

Ozuem, Wilson and Lancaster, Geoff (2015) Questioning: a path to student learning experience. Education and Training, 57 (5). pp. 474-491. doi:10.1108/ET-04-2014-0039

Ozuem, Wilson and Prasad, Jason (2015) Online Social Gambling and Its Implications for the Study of Marketing Communications. International Journal of Applied Behavioral Economics, 4 (3). pp. 22-50. doi:10.4018/IJABE.2015070102

Ozuem, Wilson, Howell, Kerry E and Lancaster, Geoff (2014) Corporate social responsibility: towards a context-specific perspective in developing countries. Social Responsibility Journal, 10 (3). pp. 399-415. doi:10.1108/SRJ-04-2012-0086

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2008) Communicating in the new interactive marketspace. European Journal of Marketing, 42 (9/10). pp. 1059-1083. doi:10.1108/03090560810891145

Ozuem, Wilson and Howell, Kerry E (2005) Assessing Communication in a New Institution: Postmodernism and the Internet. International Journal of Applied Institutional Governance, 2 (3).

Book Section

Ayertey, Samuel and Ozuem, Wilson (2017) Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 264-288. ISBN 9781522526971

Hickman, Mary-Kate, Ozuem, Wilson and Okoya, Jummy (2017) Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 22-61. ISBN 9781522526971

Ozuem, Wilson and Azemi, Yllka (2017) Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 108-125. ISBN 9781522526971

Helal, Guida and Ozuem, Wilson (2017) Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries. In: Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey, pp. 326-361. ISBN 9781522526971

Ozuem, Wilson, Lancaster, G and Sharma, H (2016) In Search of Balance Between Talent Management and Employee Engagement in Human Resource Management. In: Strategic Labor Relations Management in Modern Organizations. A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series . IGI Global, Hershey, PA, pp. 49-75. ISBN 9781522503576

De Leon, Ashanti, Ozuem, Wilson and Okoya, Jummy (2016) Reframing Diversity in Management: Diversity and Human Resource Management. In: Strategic Labor Relations Management in Modern Organizations. A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series . IGI Global, Hershey, PA, pp. 105-120. ISBN 9781522503576

Ozuem, Wilson and Mullo, Bibi (2016) Basics of Mobile Marketing. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 155-172. ISBN 9781466697768

Ozuem, Wilson and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

Azemi, Yllka and Ozuem, Wilson (2016) Online Service Failure and Recovery Strategy: The Mediating Role of Social Media. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 112-135. ISBN 9781466697768

Ozuem, Wilson, Almeida Pinho, Celia and Azemi, Yllka (2016) User-Generated Content and Perceived Customer Value. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 50-63. ISBN 9781466697768

Bozhilov, Martin and Ozuem, Wilson (2015) Organisational Structure in Small and Medium Enterprises. In: Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy. Advances in Business Strategy and Competitive Advantage . Idea Group (IGI), Hershey, PA, pp. 68-87. ISBN 9781466687981

Sung, E and Ozuem, Wilson (2015) Customer-Perceived Value of Medical Tourism. In: Current Issues and Emerging Trends in Medical Tourism. Advances in Hospitality, Tourism, and the Services Industry (AHTSI) . Idea Group (IGI), Hershey, PA, pp. 58-78. ISBN 9781466685741

Ozuem, Wilson and Thomas, Tara (2015) Inside the Small Island Economies. In: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. Idea Group (IGI), Hershey, PA, pp. 1622-1655. ISBN 9781466673571

Ozuem, Wilson and Lancaster, G (2015) Examining the Dynamics of Value Propositions in Digital Books: A Social Constructivist Perspective. In: Handbook of Research on Scholarly Publishing and Research Methods. Hershey: IGI. ISBN 9781466674103

Stokinger, Ellen and Ozuem, Wilson (2014) Social Media and Customer Retention: Implications for the Luxury Beauty Industry. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 200-222. ISBN 9781466665958

Ozuem, Wilson and Borrelli, Michael (2014) Consumer Attitudes Towards Online Video Game Purchases. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 83-113. ISBN 978146665958

Prasad, Jason and Ozuem, Wilson (2014) Facets and Dimensions of Online Social Gambling: Refining Tools for Marketing. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 271-302. ISBN 978146665958

Ansarin, Madina and Ozuem, Wilson (2014) Social Media and Online Brand Communities. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 1-27. ISBN 978146665958

Azemi, Yllka and Ozuem, Wilson (2014) Social Media and SMEs in Transition Countries. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 114-133. ISBN 978146665958

Yankova, Irina and Ozuem, Wilson (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

Ozuem, Wilson and Prasad, Jason (2014) Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling. In: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry. IGI Global, pp. 389-419. ISBN 9781466661905

Ozuem, Wilson and Sarsby, Nicole (2014) Value Creation through Heterogeneous Cultural Team-Based Environments. In: Approaches to Managing Organizational Diversity and Innovation. Advances in Human Resources Management and Organizational Development (AHRMOD) . IGI Global, Hershey, PA, pp. 124-147. ISBN 9781466660069

Ozuem, Wilson and Lancaster, Geoff (2014) Reframing Corporate Social Responsibility in Developing Countries: A Context-Driven Perspective. In: Green Technology Applications for Enterprise and Academic Innovation. IGI Global, pp. 163-178. ISBN 9781466651661

Ozuem, Wilson and Tan, Kerri (2014) Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study. In: Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. IGI Global, pp. 257-285. ISBN 9781466650077

Ozuem, Wilson and Lancaster, Geoff (2013) Recovery Strategies in On-Line Service Failure. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global, Hershey, PA, pp. 143-159. ISBN 9781466648647

Ozuem, Wilson and Lancaster, Geoff (2012) Technology-Induced Customer Services in the Developing Countries. In: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods. IGI Global, pp. 185-201.

Conference or Workshop Item

Duschek, Walter and Ozuem, Wilson (2015) Creating and Sustaining Customer Value Through Servitization. In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.

Azemi, Yllka and Ozuem, Wilson (2015) Towards an intersectional understanding of online service failure and recovery strategies. In: 17th Annual International Conference of the Global Business and Technology Association, 7 - 11 July 2015, Lisbon.

Book

Ozuem, Wilson and Azemi, Yllka (2017) Digital Marketing Strategies for Fashion and Luxury Brands. IGI Global, Hershey. ISBN 9781522526971

Ozuem, Wilson and Bowen, Gordon (2016) Competitive Social Media Marketing Strategies. Mission . IGI Global. ISBN 9781466697768

Ansarin, Madina and Ozuem, Wilson (2014) Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, Hershey. ISBN 1466665955

Ozuem, Wilson (2004) Conceptualising Marketing Communication in the New Marketing Paradigm A Postmodern Perspective. Dissertation.com. ISBN 9781581122473

This list was generated on Tue Aug 11 12:03:31 2020 UTC.

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