Convergence and Divergence of Educational Experience in European Contexts A European Union Comparative Country Study of the Status of the Marketing Discipline

Ryding, Daniella and Stokes, Peter (2009) Convergence and Divergence of Educational Experience in European Contexts A European Union Comparative Country Study of the Status of the Marketing Discipline. International Journal of Management Cases, 11 (2). pp. 455-461. doi:10.5848/APBJ.2009.00060

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Abstract

This paper constitutes an installation work for a project, which has the aim of considering and comparing the nature, form and direction of marketing teaching in a number of European country contexts.

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	Convervence and divergence of educational experiences; European country contexts; European union; marketing disciplines;
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General)
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Anne Pengelly
Date Deposited:	11 May 2015 13:21
Last Modified:	07 Aug 2023 15:15
URI:	https://eprints.glos.ac.uk/id/eprint/2227

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