From headliners to hangovers: Digital media communication in the British rock music festival experience

Brown, Alyssa E, Donne, Keith Edward ORCID: 0000-0001-6414-8133, Fallon, Paul and Sharpley, Richard (2020) From headliners to hangovers: Digital media communication in the British rock music festival experience. Tourist Studies, 20 (1). pp. 75-95. doi:10.1177/1468797619885954

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Extant tourist experience literature focuses on ‘live’ space and time activity, while pre- and post-components are often neglected despite the opportunities offered by increasing use of digital media communication (DMC). Focusing especially on the pre-festival experience but also addressing peri- and post-phases, this study examines the role of DMC in tourists’ experiences at British rock music festivals. Interviews with festivalgoers revealed three core and inter-related themes: information, emotional response and communitas. Initial engagement with DMC enabled planning, generated feelings of anticipatory excitement and created a sense of communitas. Online activity reduced peri-festival but continued to enhance the live event experience, while the virtual communitas was extended at the post-festival phase.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Co-creation; Communitas; Consumer behaviour; Digital media communication; Festivalgoer; Music festival; Online experience; Social media; Tourist engagement; United Kingdom
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9 Travel and State. Tourism
M Music and Books on Music > M Music
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Marta Kemp
Date Deposited: 29 Nov 2019 13:18
Last Modified: 03 Aug 2023 09:26

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