Editorial

Towers, Neil ORCID: 0000-0002-2582-2241 (2016) Editorial. International Journal of Retail and Distribution Management, 44 (6). doi:10.1108/IJRDM-05-2016-0072

[img] Text (Editorial)
Editorial Volume 44 Issue 6.docx - Accepted Version

Download (31kB)

Abstract

The focus of this issue is predominantly towards brand and retail. These include e-tail brand experience on e-brand trust and e-brand loyalty, large donations in cause-related marketing toward the retailer, website quality perceived usefulness relationship, a retailer’s Corporate Social Responsibility activities and image influence consumer perceptions, and multi-channel retailing.

Item Type: Article
Article Type: Editorial
Uncontrolled Keywords: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Gloucestershire Business School > Strategy, Enterprise Leadership and Management
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 08 Aug 2016 15:27
Last Modified: 16 Sep 2021 13:47
URI: https://eprints.glos.ac.uk/id/eprint/3811

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.