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Azemi, Yllka, Ozuem, Wilson ORCID logoORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An international journal, 22 (3). pp. 472-496. doi:10.1108/qmr-11-2017-0153

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Naeem, Muhammad and Ozuem, Wilson ORCID logoORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An international journal, 25 (2). pp. 181-204. doi:10.1108/QMR-02-2021-0028

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.