Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff
(2019)
Service failure and recovery strategies in the Balkans: an exploratory study.
Qualitative Market Research: An international journal, 22 (3).
pp. 472-496.
doi:10.1108/qmr-11-2017-0153
Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419
(2022)
Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms.
Qualitative Market Research: An international journal, 25 (2).
pp. 181-204.
doi:10.1108/QMR-02-2021-0028