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Ozuem, Wilson ORCID: 0000-0002-0337-1419, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-119. doi:10.2501/IJMR-2016-048


Relja, Ruffin ORCID: 0000-0001-9569-6247, Ward, Philippa ORCID: 0000-0002-4971-8908 and Zhao, Anita Lifen (2023) Three little words: A pragmatic qualitative method to understand modern markets. International Journal of Market Research. doi:10.1177/14707853231219927 (In Press)

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.