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O

Ozuem, Wilson ORCID logoORCID: https://orcid.org/0000-0002-0337-1419, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-119. doi:10.2501/IJMR-2016-048

R

Relja, Ruffin ORCID logoORCID: https://orcid.org/0000-0001-9569-6247, Ward, Philippa ORCID logoORCID: https://orcid.org/0000-0002-4971-8908 and Zhao, Anita Lifen (2024) Three little words: A pragmatic qualitative method to understand modern markets. International Journal of Market Research, 66 (4). pp. 388-409. doi:10.1177/14707853231219927

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.