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Ozuem, Wilson ORCID: 0000-0002-0337-1419, Patel, Amisha, Howell, Kerry E and Lancaster, Geoff
(2017)
An exploration of consumers' response to online service recovery initiatives.
International Journal of Market Research, 59 (1).
pp. 97-119.
doi:10.2501/IJMR-2016-048
Relja, Ruffin ORCID: 0000-0001-9569-6247, Ward, Philippa
ORCID: 0000-0002-4971-8908 and Zhao, Anita Lifen
(2023)
Three little words: A pragmatic qualitative method to understand modern markets.
International Journal of Market Research.
doi:10.1177/14707853231219927
(In Press)