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Jones, Peter 
ORCID: 0000-0002-9566-9393 and Comfort, Daphne
(2020)
Coke and Sustainability.
In:
Decoding Coca-Cola A Biography of a Global Brand.
Routledge Studies in Marketing
.
Routledge, Abingdon.
ISBN 9781138495449
|
Text
8948-Jones-(2020)-Coke-and-Sustainability.pdf - Accepted Version Available under License All Rights Reserved. Download (289kB) | Preview |
Official URL: https://www.routledge.com/Decoding-Coca-Cola-A-Bio...
| Item Type: | Book Section |
|---|---|
| Additional Information: | Chapter 8 |
| Uncontrolled Keywords: | Coca-Cola; branding |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing |
| Divisions: | Schools and Research Institutes > School of Business, Computing and Social Sciences |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | Anne Pengelly |
| Date Deposited: | 03 Nov 2020 15:28 |
| Last Modified: | 31 Jul 2023 11:58 |
| URI: | https://eprints.glos.ac.uk/id/eprint/8948 |
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