Coke and Sustainability

Tools

Jones, Peter ORCID logoORCID: https://orcid.org/0000-0002-9566-9393 and Comfort, Daphne (2020) Coke and Sustainability. In: Decoding Coca-Cola A Biography of a Global Brand. Routledge Studies in Marketing . Routledge, Abingdon. ISBN 9781138495449

[thumbnail of 8948-Jones-(2020)-Coke-and-Sustainability.pdf]
Preview
 Text
8948-Jones-(2020)-Coke-and-Sustainability.pdf - Accepted Version
Available under License All Rights Reserved.
Download (289kB) | Preview
Item Type: Book Section
Additional Information: Chapter 8
Uncontrolled Keywords: Coca-Cola; branding
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 03 Nov 2020 15:28
Last Modified: 14 Feb 2025 11:30
URI: https://eprints.glos.ac.uk/id/eprint/8948

University Staff: Request a correction | Repository Editors: Update this record

Altmetric
CORE (COnnecting REpositories)

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.