Evolving an Effective Electronic Commerce Strategy: A Supplier's Perspective

Wynn, Martin G ORCID: 0000-0001-7619-6079 and Harris, Richard (1997) Evolving an Effective Electronic Commerce Strategy: A Supplier's Perspective. In: Creating Demand Pull Replenishment in FMCG, Vision in Business, May 12th-13th, 1997, London WC1. (Unpublished)

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Abstract

This presentation illustrates the development of an IS and e-business strategy at HP Bulmer in the 1990s to respond to demands from their major customers for e-business trading. It outlines how, based on a sound technology strategy, this drinks company was able to respond proactively to the requirements of the major supermarkets to use EDI for a range of transactions. Then, with Whitbread, one of their major on-trade customers, the comapny helped pioneer the development of co-managed inventory (CMI), bringing trading benefits to both customer and supplier.

Item Type:	Conference or Workshop Item (Speech)
Additional Information:	Distributed at the Vision in Business conference as support material.
Uncontrolled Keywords:	Economic Commerce Strategy; Supplier's Perspective; E-Business Strategy
Subjects:	H Social Sciences > HF Commerce > HF5001 Business T Technology > T Technology (General)
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Martin Wynn
Date Deposited:	03 Sep 2020 12:01
Last Modified:	31 Aug 2023 08:01
URI:	https://eprints.glos.ac.uk/id/eprint/8684

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