Social Media and its Implications for Marketing Communications

Yankova, Irina and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2014) Social Media and its Implications for Marketing Communications. In: Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGI Global, Hershey, PA, pp. 252-270. ISBN 978146665958

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Item Type:	Book Section
Additional Information:	Chapter 11
Uncontrolled Keywords:	Social media, Marketing communications
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	16 Feb 2017 17:12
Last Modified:	05 Aug 2025 09:43
URI:	https://eprints.glos.ac.uk/id/eprint/4351

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