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Warren, Vessela and Davies, Barry J 
ORCID: 0000-0002-5198-2046
(2016)
Exploring Service Innovation Process in a Small Business Services Firm.
In:
Proceedings of the 6th MAC 2016 International Conference.
MAC Prague Consulting Ltd, Prague, Czech Republic, pp. 103-110.
ISBN 9788088085058
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Text
Exploring Service Innovation Process in a Small Business Services Firm.pdf - Accepted Version Available under License All Rights Reserved. Download (326kB) | Preview |
Abstract
This case study research reports on a small and medium-sized (SME) business-to-business (B2B) services firm implementing a novel new service development (NSD) process. It provides accounts of what occurred in practice and considers the implications for this and other firms’ innovation practices. This longitudinal case study (18 months) was conducted “inside” the case organization. It covered the entire innovation process from the initiation to the launch of a new service. The primary method may be viewed as participant observation. The research involved all those participating in the innovation system in the firm, including decision-makers, middle managers and employees at lower hierarchical levels and the firm’s external networks. Implications for researchers and managers focusing on structured innovation models for the services sector are also presented.
| Item Type: | Book Section |
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| Additional Information: | MAC 2016 International Conference date and venue 19th to 20th February 2016, Prague, Czech Republic |
| Uncontrolled Keywords: | Innovation, Services, New service development, SME |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2340.8 Small and Medium-sized businesses, artisans, handcrafts, trades H Social Sciences > HF Commerce > HF5001 Business |
| Divisions: | Schools and Research Institutes > School of Business, Computing and Social Sciences |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | Anne Pengelly |
| Date Deposited: | 27 Sep 2016 13:16 |
| Last Modified: | 05 Aug 2023 11:40 |
| URI: | https://eprints.glos.ac.uk/id/eprint/3959 |
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