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Ward, Philippa 
ORCID: 0000-0002-4971-8908, Davies, Barry ORCID: 0000-0002-5198-2046 and Kooijman, Dion
(2004)
Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior.
Journal of Business and Management, 9 (3).
pp. 289-302.
doi:10.1080/0267257X.2003.9728228
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Ambient Smell and the Retail Environment.pdf - Accepted Version Download (187kB) | Preview |
Abstract
This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russell (1974), and attempts to contribute to the work on ambient scent in retailing by extending and elaborating the Gulas and Bloch (1995) model to encompass current research on human olfaction. The paper also introduces and specifically considers the ability of smell to communicate a ‘sense of place’, and its potential as a differentiator in a crowded marketplace.
| Item Type: | Article |
|---|---|
| Article Type: | Article |
| Uncontrolled Keywords: | Retailing, olfaction, store environment, ambient scent, consumer behaviour |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Schools and Research Institutes > School of Business, Computing and Social Sciences |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | EPrints Services |
| Date Deposited: | 06 Mar 2014 11:04 |
| Last Modified: | 01 Aug 2023 12:15 |
| URI: | https://eprints.glos.ac.uk/id/eprint/281 |
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