THE CYCLING GARDENERS OF EDINBURGH – A GREEN REVOLUTION IN URBAN GARDENING

Beaumont, Emily ORCID: https://orcid.org/0000-0002-7318-2373 (2025) THE CYCLING GARDENERS OF EDINBURGH – A GREEN REVOLUTION IN URBAN GARDENING. In: Cases on Startups and Enterprise. Edward Elgar Publishing, Cheltenham. ISBN 9781035312085

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Abstract

This case study explores The Cycling Gardeners of Edinburgh, a pioneering urban gardening business founded by Callum Ross. Using electric cargo bikes and tools, the company disrupts the traditional gardening model by reducing emissions and logistical inefficiencies in Edinburgh’s dense urban environment. Callum’s background in events management enabled him to streamline operations and implement a profit-sharing model for freelance gardeners. Strategic partnerships, community engagement, and sustainable business practices have driven growth, earning the company industry recognition. The case highlights green entrepreneurship, operational innovation, and sustainability-driven business models in an evolving urban economy.

Item Type:	Book Section
Additional Information:	All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher.
Uncontrolled Keywords:	Enterprise; Start-Up; Entrepreneurship; Innovation; Global Business; Case Study
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD60 Social responsibility in business H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5387 Business Ethics H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Kamila Niekoraniec
Date Deposited:	23 Oct 2025 13:48
Last Modified:	23 Oct 2025 14:00
URI:	https://eprints.glos.ac.uk/id/eprint/15378

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