Innovations in IT Recruitment: How Data Mining Is Redefining the Search for Best Talent (A Case Study of IT Recruitment in Morocco)

Rouaine, Zakaria, Abdallah-Ou-Moussa, Soukaina and Wynn, Martin G ORCID: https://orcid.org/0000-0001-7619-6079 (2025) Innovations in IT Recruitment: How Data Mining Is Redefining the Search for Best Talent (A Case Study of IT Recruitment in Morocco). Information, 16 (10). pp. 1-29. doi:10.3390/info16100845

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Abstract

The massive volumes of data and the intensification of digital transformation are reshaping recruitment practices within organizations, particularly for specialized information technology (IT) profiles. However, existing studies have often remained conceptual, focused on developed economies, or limited to a narrow set of factors, thereby leaving important gaps in emerging contexts. Moreover, there are few studies that critically assess how Data Mining is impacting the IT recruitment process, and none that assess this in the context of Morocco. This study employs an extensive literature review to explore the role of Data Mining in facilitating the recruitment of top IT candidates, focusing on its ability to improve selection quality, reduce costs, and optimize decision-making procedures. The study provides empirical evidence from the Moroccan aeronautical and digital services sectors, an underexplored context where IT talent scarcity and rapid technological change pose critical challenges. Primary data comes from a survey of 200 IT recruitment professionals operating in these sectors in Morocco, allowing an assessment of the impact of Data Mining on IT talent acquisition initiatives. The findings reveal that a range of capabilities resulting from the application of Data Mining significantly and positively influences the success of IT recruitment processes. The novelty of the article lies in integrating six key determinants of algorithmic recruitment into a unified framework and demonstrating their empirical significance through binary logistic regression. The focus on the Moroccan context adds value to the international discussion and extends the literature on HR analytics beyond its conventional geographical and theoretical boundaries. The article thus contributes to the emerging literature on the role of digital technologies in IT recruitment that will be of interest to industry practitioners and other researchers in this field.

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	Data mining; Recruitment process; IT profiles; Logit model
Related URLs:	Publisher
Subjects:	T Technology > T Technology (General)
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Martin Wynn
Date Deposited:	02 Oct 2025 10:43
Last Modified:	10 Oct 2025 14:00
URI:	https://eprints.glos.ac.uk/id/eprint/15374

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