Digital Marketing: Transforming the Management Practices

Malik, Priyanka, Khurana, Madhu ORCID: 0000-0003-3976-1256 and Tanwar, Rohit (2022) Digital Marketing: Transforming the Management Practices. In: Transforming Management with AI, Big-Data, and IoT. Springer International Publishing, pp. 99-125. ISBN 9783030867492

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Abstract

This chapter covers the importance of Digital Marketing. Digital marketing has become a very important tool for all the business men because with the increased usage of the Internet many companies have started using this platform for promoting their products. Digital marketing uses some tools or methods such as Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing (SEM), Artificial Intelligence, Programmatic Advertising, Chat Bots, Video Marketing, Social Messaging Apps, Visual Search and Social Media Stories. Digital marketing also gives a platform for customer’s feedback so that the company can change the requirements according to their needs and uses; this is why digital marketing, despite the challenges, is famous at present.

Item Type:	Book Section
Uncontrolled Keywords:	Artificial intelligence; Chat bots; Content marketing; Digital marketing; Programmatic advertising; Search engine marketing (SEM); Search engine optimization; Social messaging apps; Video marketing; Visual search and social media stories
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Susan Turner
Date Deposited:	05 May 2023 12:07
Last Modified:	31 Oct 2023 11:56
URI:	https://eprints.glos.ac.uk/id/eprint/12697

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