Can I click it? Yes you can: Sport Journalism, Twitter, and Clickbait

Cable, Jonathan ORCID: 0000-0002-2585-3419 and Mottershead, Glyn (2018) Can I click it? Yes you can: Sport Journalism, Twitter, and Clickbait. Ethical Space: The International Journal of Communication Ethics, 15 (1/2). pp. 69-80.

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This paper is part of an ongoing longitudinal analysis of the Twitter timelines of 15 major football media outlets from 2010 to 2017. It aims to demonstrate how over time the need for content has increased the scale and frequency of tweets, duplication of content and an increased focus on high profile football clubs, players and managers. The use of Twitter in this way is more directed at being a one-directional broadcasting medium, where content is increasingly homogenised – and where search engine optimisation and attractive headlines trump journalistic content. On the most basic of levels clickbait exists to generate traffic, increase site visitors and attract more advertising. As a result, this is reducing the quality of football journalism in a never-ending quest for easy content.

Item Type: Article
Article Type: Article
Subjects: P Language and Literature > PN Literature (General) > PN4699 Journalism
Divisions: Schools and Research Institutes > School of Creative Arts
Research Priority Areas: Creative Practice and Theory
Culture, Continuity, and Transformation
Depositing User: Joe Cable
Date Deposited: 09 Mar 2018 15:58
Last Modified: 08 Aug 2023 15:57

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