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Murray, Matthew 
ORCID: 0000-0001-8956-8062
(2009)
Matthew Murray Photographs above the line Advertising Campaign for Telstra Bigpond Sports - Australia -.
[Artefact]
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Text (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM, Sydney, Australia - Photography Treatments for each ad)
Treatment_BigPond.pdf - Published Version Available under License All Rights Reserved. Download (2MB) | Preview |
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Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Bondi Beach) © Matthew Murray - Photography Treatments for each ad)
Telstra_1.pdf - Published Version Available under License All Rights Reserved. Download (300kB) | Preview |
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Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Olympic Station, Sydney) © Matthew Murray - Photography Treatments for each ad)
Telstra_2.pdf - Published Version Available under License All Rights Reserved. Download (311kB) | Preview |
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Image (Matthew Murray Photographs above the line Advertising Campaign Telstra Bigpond Sports - BWM Sydney, Australia - (Terri Hills, Sydney Wedding) © Matthew Murray - Photography Treatments for each ad)
Telstra_3.pdf - Published Version Available under License All Rights Reserved. Download (374kB) | Preview |
Abstract
Matthew Murray commissioned to photograph an above the line advertising campaign for Telstar through BWM, Sydney, Australia. The focal point of each of the adverts is the incongruous armchair and TV set-up - in the middle of a variety of situations, Bondi Beach, Terri Hills and The Olympic Stadium, Sydney, where watching TV would generally regarded as totally inappropriate - and until now has been impossible. The advertisements used across a number of outlets , poster sites (48 and 96 sheet), TV, Online, Print, Media, POS.
| Item Type: | Artefact |
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| Uncontrolled Keywords: | Advertising, Above the Line, Advertising Campaign, Telstra, Bigpond, Bondi Beach, BWM Advertising agency. |
| Related URLs: | |
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NE Print media T Technology > TR Photography |
| Divisions: | Schools and Research Institutes > School of Creative Arts |
| Research Priority Areas: | Culture, Continuity, and Transformation |
| Depositing User: | Matthew Murray |
| Date Deposited: | 21 Jul 2017 13:02 |
| Last Modified: | 31 Aug 2023 09:24 |
| URI: | https://eprints.glos.ac.uk/id/eprint/4775 |
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