Above the line Advertising Campaign for Eon - FA Cup - Eon Carbonfooty Print Campaign TBWA London Creative Director Graham Cappi Art Director James Gilliam Photography © Matthew Murray

Murray, Matthew ORCID: 0000-0001-8956-8062 (2007) Above the line Advertising Campaign for Eon - FA Cup - Eon Carbonfooty Print Campaign TBWA London Creative Director Graham Cappi Art Director James Gilliam Photography © Matthew Murray. [Artefact]

Preview	Image (Eon Carbonfooty Print Campaign Poster at Wembley Park Tube station) IMG_0679.PNG - Published Version Available under License All Rights Reserved. Download (5MB) | Preview
Preview	Image (The FA CUP and Eon Carbonfooty Print Campaign Photography © Matthew Murray) Screen Shot 2017-06-11 at 18.04.59.png Available under License All Rights Reserved. Download (1MB) | Preview
Preview	Image (The FA CUP and Eon Carbonfooty Print Campaign Photography © Matthew Murray) Screen Shot 2017-06-11 at 18.04.47.png Available under License All Rights Reserved. Download (1MB) | Preview
Preview	Image (The FA CUP and Eon Carbonfooty Print Campaign Photography © Matthew Murray) Screen Shot 2017-06-11 at 18.04.27.png - Published Version Available under License All Rights Reserved. Download (404kB) | Preview

Abstract

Matthew Murray Shoots above the line advertising campaign for Eon through advertising agency TBWA London. Catherine Woolfe, Head of Advertising and Marketing Communications at E.ON UK, said: “Our strategy this season revolved around our ability to get football fans to rally to the idea that they could do something to reduce the FA Cup’s carbon footprint. "However, carbon reduction and football are not natural partners and we therefore needed to develop a marketing communications strategy which not only informed and educated, but also encouraged and motivated fans to change their behaviour. “By truly understanding what is important to fans and then representing this in our strategy we have been able to create a strong advertising campaign which has really connected with them. The proof of this really is in the pledges.”

Item Type:	Artefact
Uncontrolled Keywords:	Advertising Photography, TBWA London, Above the line advertising, EON, FA cup
Related URLs:	http://www.creativematch.com/news/e-on-t... http://www.creativematch.com/news/e-on-t... http://www.telegraph.co.uk/sport/footbal...
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising N Fine Arts > N Visual arts (General) For photography, see TR T Technology > TR Photography
Divisions:	Schools and Research Institutes > School of Creative Arts
Research Priority Areas:	Culture, Continuity, and Transformation
Depositing User:	Matthew Murray
Date Deposited:	12 Jun 2017 07:53
Last Modified:	31 Aug 2023 09:24
URI:	https://eprints.glos.ac.uk/id/eprint/4688

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