Towers, Neil ORCID: 0000-0002-2582-2241 (2016) Editorial. International Journal of Retail and Distribution Management, 44 (12).

Editorial Volume 44 Issue 12.pdf - Accepted Version
Available under License All Rights Reserved.

Download (140kB) | Preview


The final issue of volume 44 contains three papers from quite different international retail regions. The topics include how store image is perceived across different emerging markets and how it relates to customer knowledge cues and personal characteristics in Brazil and Vietnam, mall shoppers participating in a mall’s experiential offerings including entertainment and activities in South America, and finally a descriptive analysis of consumers’ ability to comprehend and use common price promotion information in Australia.

Item Type: Article
Article Type: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 19 Dec 2016 14:38
Last Modified: 05 Aug 2023 11:44
URI: https://eprints.glos.ac.uk/id/eprint/4219

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.