European River Cruising and Sustainability

Jones, Peter ORCID: 0000-0002-9566-9393, Comfort, Daphne and Hillier, David (2016) European River Cruising and Sustainability. International Journal of Sales, Retailing and Marketing, 5 (1). pp. 61-71.

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The aims of this paper are to offer an exploratory review of the extent to which the leading European river cruise companies are publicly addressing their environmental, social and economic impacts and reporting on their sustainability strategies and achievements and to offer some reflections on sustainability within the European river cruise industry. The paper begins with brief outline of river cruising and of the characteristics of sustainability. The information on which the paper is based is drawn from the river cruise associations' and the leading European river cruise companies' corporate web sites. The findings of the paper reveal that the leading European river cruise companies have done little to publicly address the sustainability of their operations. More critically the authors argued that the European river cruise companies' commitments to sustainability are driven by the search for efficiency gains and are couched within existing business models centred on continuing growth rather than on maintaining the viability of natural ecosystems and communities. As such the leading European river cruise companies are, at best, currently pursuing a 'weak' rather than a 'strong' model of sustainability. The paper provides an accessible exploratory review of sustainability reporting in the European river cruise industry and as such it will interest professional working in the river cruise industry and more generally in the hospitality industry as well as academics and students interested in tourism and sustainability.

Item Type: Article
Article Type: Article
Additional Information: Copyright ©2016 by International Journal of Sales, Retailing and Marketing
Uncontrolled Keywords: Economic growth, Environment, Europe, River cruising, Sustainability
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9 Travel and State. Tourism
G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 10 Aug 2016 08:23
Last Modified: 01 Aug 2023 11:26

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