Sustainable tourism : a marketing perspective

Hawkins, Rebecca and Middleton, Victor T. C. (1998) Sustainable tourism : a marketing perspective. Butterworth-Heinemann, Oxford. ISBN 0750623853

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Abstract

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: Kruger National Park, South Africa Quicksilver Connections, Barrier Reef, Australia Edinburgh's Old Town, UK Ironbridge Gorge Museum, UK Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI.

Item Type:	Book
Uncontrolled Keywords:	Ecotourism
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G154.9 Travel and State. Tourism H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD60 Social responsibility in business
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	06 Jan 2016 14:28
Last Modified:	07 Aug 2023 15:57
URI:	https://eprints.glos.ac.uk/id/eprint/2966

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