Farmers' markets: the small business counter‐revolution in food production and retailing

Vignali, Claudio, Guthrie, John, Guthrie, Anna, Lawson, Rob and Cameron, Alan (2006) Farmers' markets: the small business counter‐revolution in food production and retailing. British Food Journal, 108 (7). pp. 560-573. doi:10.1108/00070700610676370

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Purpose – This paper seeks to explore the rationale for, and development of, farmers' markets in New Zealand. The paper is based on and extends previous industry reports. Design/methodology/approach – The research in this paper is viewed in the context of the dominance of globalised business in the food production and retailing process. Semi‐structured interviews and case studies were used to elicit the opinions, perceptions and attitudes of market managers, producers/growers, and customers. Findings – It was found in the paper that farmers' markets provide additional outlets for entrepreneurial small‐scale farmers and producers, alternatives for consumers, and opportunities for communities, while their rapid growth is presenting challenges for some large competitors. Originality/value – The paper finds that farmers' markets may be an important harbinger of the second industrial revolution where there is renewed respect for those small‐scale producers who meet the needs of discerning consumers.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Agriculture; New Zealand; Consumers; Markets
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 23 Nov 2015 12:48
Last Modified: 01 Aug 2023 12:13

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