Empowering women through enterprise: grassroots tourism in North Sulawesi, Indonesia

Greenaway, Clair ORCID: https://orcid.org/0009-0005-9932-6856, Gunning, Sarah ORCID: https://orcid.org/0009-0009-2171-8816, Harper, Richard K and Vieira, Rachel ORCID: https://orcid.org/0009-0008-2652-8328 (2025) Empowering women through enterprise: grassroots tourism in North Sulawesi, Indonesia. In: Cases on Startups and Enterprise. Business 2025 . Edward Elgar Publishing, Cheltenham, pp. 62-75. ISBN 9781035312092

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Abstract

This case study explores the economic transformation of Budo, a small coastal village in North Sulawesi, through the Skills for Prosperity training program. Focused on tourism development, the initiative empowered local women to start businesses in homestays, handicrafts, and food services. By leveraging traditional knowledge and digital platforms, Budo emerged as an award-winning tourism destination. The case examines the role of government and NGO support in fostering sustainable entrepreneurship, the challenges of cultural adaptation, and the impact of economic empowerment on community well-being. It highlights how grassroots tourism can drive regional development while preserving cultural heritage.

Item Type:	Book Section
Uncontrolled Keywords:	Tourism; Empowerment; Sustainability; Entrepreneurship; Training; Community Development
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G154.9 Travel and State. Tourism H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Kamila Niekoraniec
Date Deposited:	12 Dec 2025 21:23
Last Modified:	14 Dec 2025 09:30
URI:	https://eprints.glos.ac.uk/id/eprint/15659

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