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Exploration of Decision Processes in Intellectual Property Management – A German Medical Company Case

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Wachtel, Dennis (2017) Exploration of Decision Processes in Intellectual Property Management – A German Medical Company Case. DBA thesis, University of Gloucestershire. doi:10.46289/ZBFW9435

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14949 Wachtel, Dennis (2017) Exploration of decision processes in intellectual property management - a German medical company case.pdf - Accepted Version
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Official URL: https://eprints.glos.ac.uk/14949

Abstract

Medical technology is considered a research-intensive and highly innovative industry. Thus, the intellectual property (IP) of German medical companies is seen as an important key to having an innovative edge and maintaining international competitiveness. On the other hand, these companies face increasing technological competition, particularly within the Rus-sian Federation. This present study seeks to assess and map the decision-relevant criteria, activities, and improvement options affecting the IP management decision processes of a German medical company operating in the Russian Federation. Using the instrumental case study approach, the study uses data from organizational documents, comparison of German and Russian laws and a total of 27 interviews to ensure reliable and valid results. The analysis of these data leads to the identification of criteria that are highly relevant as part of IP decision processes. The output of the study is an empirical IP decision management model, describing both strategic and operational decision processes, contributing to efficient IP management in international markets. As a contribution to prac-tice, the debate presented regarding the efficiency of intellectual property decision manage-ment processes can help companies to improve their IP-related decisions and increase IP-related decision processes maturity. This study therefore contributes to efficient IP management in international markets by providing a thoroughly developed IP decision management model. Thus, the contribution to knowledge with regard to the transfer of IP-related business models is the confirmation that similar legal systems and the associated reduction in uncertainty achieved by the legal protec-tion are decisive for innovation development in international markets. As a further contribu-tion to knowledge, the study provides additional stimuli to the incentive-to-invent and to the incentive-to-innovate theories. Finally, country-specific aspects were added to the chosen theoretical maturity model by integrating the legal and country-specific criteria particular to the German medical company.

Item Type:

Thesis (DBA)

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