Strategic change through digital transformation - An investigation of a European manufacturing company

Tschebul, Thomas (2023) Strategic change through digital transformation - An investigation of a European manufacturing company. PhD thesis, University of Gloucestershire. doi:10.46289/8AS9N2D3

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Recent studies, both in research and practice, have shown that moving an organization into the digital age by the means of digital transformation has become increasingly important in recent years for establishing and maintaining a competitive advantage. However, on the one hand there is limited research on factors that may contribute to the initiation, blocking or success of such a digital transformation. On the other hand, research so far has mainly considered the perspective of managers or higher-level employees for determining the factors that are crucial for the success or failure of such a transformation. Therefore, this study is focused on digitalization projects, set within the general digital transformation effort of a company. The projects are assessed for factors influencing a digital transformation. Additionally, the perceptions of employees on different hierarchical levels are observed. This study yields multiple results. Firstly, existing categorizations of drivers, barriers, and success factors are largely validated. To these existing categorizations, more granularity is added by adding differentiating factors. Additionally, it shows that perceptions between employees and managers differ insofar as each group ties their perceptions to the immediate sphere that they may be able to influence. Furthermore, it is shown that overarching common themes are present, which can be defined as underlying factors influencing digital transformation, that may then be tied to existing research in other broad topic areas independent from digital transformation. Limitations include the limited sample of one company, and the qualitative research approach, that is focused on data collected in semi-structured interviews and analysed by the means of a thematic analysis, which was not aimed at formulating generalized theories.

Item Type: Thesis (PhD)
Uncontrolled Keywords: Digitalization projects; Competitive advantage; Employee perceptions; Manager perceptions; Success factors; Barriers
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User: Susan Turner
Date Deposited: 03 Jul 2024 14:51
Last Modified: 03 Jul 2024 15:06

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