Evolving IT Sourcing Strategies in the German Automotive Industry: A Blueprint for Managing Transition

Felser, Kerstin (2022) Evolving IT Sourcing Strategies in the German Automotive Industry: A Blueprint for Managing Transition. PhD thesis, University of Gloucestershire. doi:10.46289/FV55RE19

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11697 Felser (2022) Evolving IT Sourcing Strategies in the German Automotive Industry - A Blueprint for Managing Transition - PhD thesis.pdf - Accepted Version
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This thesis examines how and why the German automotive industry is changing IT sourcing strategies in response to the implications of digital transformation. Due to megatrends such as decarbonisation and digitalisation, the industry is undergoing its greatest transformation in its existence. The future success of the industry depends heavily on the level of digital innovation, for which IT sourcing is becoming a strategic function to provide critical capabilities and resources. The industry has made a strategic shift and recognised software as a key technology that will dictate long-term success in global markets. Transformation processes have begun to span the areas of digital processes and automation, connected cars, and mobility services to facilitate software-enabled automotive companies. This is leading to new IT sourcing models in a variety of configurations. This research is based on the constructivist perspective, with its associated interpretative research methodology. The thesis centres on a single-case study of the German automotive industry as a whole, where a change in the ratio between insourcing and outsourcing has a significant impact on in-house employment and third-party business operations. The approach is qualitative and started with an online survey for framing areas of discussion for the subsequent 19 semi-structured interviews with IT managers and sourcing experts. The analysis of the findings resulted in 15 emerging themes and the development of a blueprint for the transitioning of IT sourcing management, requiring a redistribution of IT responsibilities between Business and Corporate IT. The blueprint contributes to both theory and practice. The principles for a reallocation of IT sourcing responsibilities and the resultant organisational consequences are set out. The blueprint can be set alongside existing models of sourcing transition, and acts as a guide for practitioners in the automotive sector charged with overseeing change in sourcing management in the digital era.

Item Type: Thesis (PhD)
Thesis Advisors:
Thesis AdvisorEmailURL
Wynn, Martinmwynn@glos.ac.ukhttps://www.glos.ac.uk/staff/profile/martin-wynn/
Bechkoum, Kamalkbechkoum@glos.ac.ukhttps://www.glos.ac.uk/staff/profile/kamal-bechkoum/
Uncontrolled Keywords: IT sourcing strategies; German automotive industry
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 22 Nov 2022 11:23
Last Modified: 01 Sep 2023 12:00
URI: https://eprints.glos.ac.uk/id/eprint/11697

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