Noncompliant Purchasing Behaviour in the Bavarian Manufacturing Sector - exploring issues of organisational maturity, alignment and information asymmetry

Rüdiger, Hans Michael (2019) Noncompliant Purchasing Behaviour in the Bavarian Manufacturing Sector - exploring issues of organisational maturity, alignment and information asymmetry. PhD thesis, University of Gloucestershire. doi:10.46289/BB12KJ31

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This thesis explores the phenomenon of noncompliant work behaviour in business-to-business purchasing in German manufacturing businesses and specifically examines business-to-business maverick buying. The intent of the work is to explain the phenomenon of noncompliance in purchasing and provide companies as well as academics a new perspective from which to understand and proactively address this issue. To accomplish these goals, a systematic literature review was conducted to examine noncompliant work behaviour in general as well as noncompliant purchasing behaviour in particular, including maverick buying. Several propositions and research questions were formulated and a theoretic framework for the understanding of the phenomenon was constructed based on the review. The current literature appears to identify three categories according to which one can conceptualise noncompliance in purchasing: 1) from a behavioural science perspective, it can be viewed as ‘deviant behaviour contrary to universal norms’ or ‘noncompliant’, antisocial and counterproductive behaviour; 2) in this specific case, the behaviour can also be caused by an inadequate purchasing maturity level and 3) the behaviour can be related to incentive issues. Based on the three identified categories, three constructs were identified to enhance a greater understanding of the phenomenon of maverick buying behaviour, namely process maturity, alignment issues, and information asymmetry. Based on further literature analysis, several items were identified to further explain the previously mentioned constructs. Using a phenomenological research methodology, the constructs and items were then further explored by conducting in-depth personal interviews with people who have personally engaged in noncompliant purchasing behaviour. The empirical research highlighted several significant and previously unrevealed findings. Firstly, the results show that the three identified constructs all contribute to the phenomenon of noncompliant maverick buying. Although they have been predominantly seen as separate and independent approaches to understand the research object, the presented empirical analysis seems to indicate that the constructs are in fact interacting and interdependent. Secondly, the research found that noncompliance in purchasing occurs both before (ex-ante) and after (ex-post) the signing of a purchasing framework agreement. Previous works have thus far not explored the former forms. Finally, the research demonstrates that a qualitative, phenomenological research approach can yield valuable new insights into the topic of noncompliance, thus generating meaningful and novel avenues to understanding an existing business phenomenon. Practitioners as well as academics can use this work to further their understanding of noncompliant behaviours and use it as a basis for using a qualitative research methodology to explore the findings in more depth.

Item Type: Thesis (PhD)
Thesis Advisors:
Thesis AdvisorEmailURL
von Schubert, Andreasandreas.vonschubert@hs-wismar.de
Uncontrolled Keywords: Procurement; Industrial purchasing; Maverick buying; Germany
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Depositing User: Susan Turner
Date Deposited: 12 Jul 2022 13:30
Last Modified: 12 Jul 2022 13:36

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