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Thesis

Kaminski, Kristin (2020) An Exploratory Study of Business to Business (B2B) Brand Sensitivity - How do brands influence a German hospital’s buying decision-making process. DBA thesis, University of Gloucestershire. doi:10.46289/BUMA3169

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.