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Thesis

Kasimzade, Torben Kejhan (2023) Modes of rejuvenation for legacy brands. DBA thesis, University of Gloucestershire. doi:10.46289/9AB4U94Y

Gehrlein, Mario (2020) Management decision-making in the transition of a multinational company’s internationalisation strategy. PhD thesis, University of Gloucestershire. doi:10.46289/BUSM5286

Marquardt, Andreas (2019) Success Factors of Customer Satisfaction Realization in the Automotive Premium Retail Business. PhD thesis, University of Gloucestershire. doi:10.46289/RB14GA28

Heiss, Gunter (2017) SME Internationalisation: Investigating Factors and the Effect of Organizational Capabilities on Strategy in the German Medtech Industry. PhD thesis, University of Gloucestershire.

Schubert, Hannes (2016) Lean startup valuation: an empirical study conducted in Southern Germany. PhD thesis, University of Gloucestershire.

Bernecker, Bernd C (2015) Multinational Sales Management of Foreign Subsidiaries: A Case Study on the German Mittlestand. DBA thesis, University of Gloucestershire.

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

Georgiou, Marios (2014) Foreign Market Entry and Exit Process: the Case of BP Lubricants in Europe and Africa. DBA thesis, University of Gloucestershire.