Browse by Thesis Advisor

Dorsch, Bettina (2022) The influence of personal values, brand personality, self-brand congruence and functional congruence on luxury car purchase intention: a comparison of different generational cohorts in China. PhD thesis, University of Gloucestershire. doi:10.46289/B16Z74KL

Lohwasser, Blagovesta (2022) The Theory of Consumption Values: Exploring Why Leads Open (or Don’t) and View (or Don’t) E-Mail Newsletters in the German B2B Sector. DBA thesis, University of Gloucestershire. doi:10.46289/AL76KV59

Hoerger, Christian (2021) Milk, Moon and Money: A Qualitative Exploration of Value-Co-creation in the UK's Milk Home Delivery Business. PhD thesis, University of Gloucestershire. doi:10.46289/CV22RE36

Eichmann, Xuemei (2020) Exploring Patient Engagement in Pharmaceutical Medicine Development: A Value Creation Perspective. PhD thesis, University of Gloucestershire. doi:10.46289/ME66RS16

Fricke, Stefan (2019) Clients´ Perceptions of Sales Force Expert Power. DBA thesis, University of Gloucestershire. doi:10.46289/BUSM1597

Singh, Jyothsna A. (2017) Customer Expectations of Employee Emotional Labour in Service Relationships. PhD thesis, University of Gloucestershire.

Huo, Yan (2016) Exploring the Meaning of Ethical Consumption: A Chinese Perspective. PhD thesis, University of Gloucestershire.

Bell, Robin S ORCID: https://orcid.org/0000-0002-7325-4277 (2012) A Study into the Direct Export Stage of the Internationalization of Manufacturing Small to Medium Sized Enterprises from China: The Influence of Experiential Knowledge and Entrepreneurial Input on the Perception of Barriers to Export. PhD thesis, University of Gloucestershire.