Browse by Journal or Publication Title

Article

Christofi, Michael, Vrontis, Demetris and Leonidou, Erasmia (2014) Product innovation and cause-related marketing success. Marketing Intelligence and Planning, 32 (2). pp. 174-189. doi:10.1108/MIP-10-2012-0108

Jones, Peter ORCID: 0000-0002-9566-9393, Hillier, David and Comfort, Daphne (2005) The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK. Marketing Intelligence and Planning, 23 (4). pp. 395-402. doi:10.1108/02634500510603492

Thrassou, Alkis, Vrontis, Demetris and McDonald, Malcolm H (2009) A marketing communications framework for small political parties in developed countries. Marketing Intelligence and Planning, 27 (2). pp. 268-292. doi:10.1108/02634500910945020