Browse by Journal or Publication Title

O

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Borrelli, Michael and Lancaster, Geoff (2016) Leveraging the co-evolution of offline and online video games: an empirical study. Journal of Strategic Marketing, 25 (1). pp. 75-97. doi:10.1080/0965254X.2015.1076883

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Limb, Natalie and Lancaster, Geoff (2018) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372. doi:10.1080/0965254X.2016.1211729

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282. doi:10.1080/0965254X.2016.1211728

Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff (2016) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469. doi:10.1080/0965254X.2015.1011205

O’Keeffe, Alina, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2016) Leadership marketing: an exploratory study. Journal of Strategic Marketing, 24 (5). pp. 418-443. doi:10.1080/0965254X.2014.1001867