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Papasolomou, Ioanna and Melanthiou, Yioula (2012) Social Media: Marketing Public Relations’ New Best Friend. Journal of Promotion Management, 18 (3). pp. 319-328. doi:10.1080/10496491.2012.696458

Shneor, Rotem and Efrat, Kalanit (2014) Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites. Journal of Promotion Management, 20 (4). pp. 413-435. doi:10.1080/10496491.2014.930281

Thrassou, Alkis and Vrontis, Demetris (2009) A New Consumer Relationship Model: The Marketing Communications Application. Journal of Promotion Management, 15 (4). pp. 499-521. doi:10.1080/10496490903281270

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.