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Maehle, Natalia and Shneor, Rotem (2010) On congruence between brand and human personalities. Journal of Product and Brand Management, 19 (1). pp. 44-53. doi:10.1108/10610421011018383

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.