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Lentz, Patrick, Singh, Jagdip and Nijssen, Edwin J (2011) First and Second Order Effects of Consumers’ Institutional Logics on Firm-Consumer Relationships: Comparative Analysis. Journal of International Business Studies, 42 (2). pp. 307-333.

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.