Browse by Journal or Publication Title

Article

Demetriou, Marlen, Papasolomou, Ioanna and Vrontis, Demetris (2010) Cause Related Marketing: Building the Corporate Image Whilst Supporting Worthwhile Causes. Journal of Brand Management. pp. 266-278.

Vrontis, Demetris and Paliwoda, Stanley J (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159. doi:10.1057/bm.2008.1

Vrontis, Demetris, Thrassou, Alkis and Czinkota, Michael R (2011) Wine marketing: A framework for consumer-centred planning. Journal of Brand Management, 18 (4-5). pp. 245-263. doi:10.1057/bm.2010.39

Wilson, Jonathan A (2011) New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation. Journal of Brand Management, 19 (2). pp. 91-111. doi:10.1057/bm.2011.7

Wilson, Jonathan A and Morgan, Joseph E (2011) Friends or Freeloaders? Encouraging Brand Conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676.