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Christofi, Michael, Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. doi:10.1108/imr-03-2015-0100

Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia and Thrassou, Alkis (2018) Customer engagement through choice in cause-related marketing. International Marketing Review. doi:10.1108/IMR-04-2018-0133


Paliwoda, Stanley J, Vrontis, Demetris, Thrassou, Alkis and Lamprianou, Iasonas (2009) International marketing adaptation versus standardisation of multinational companies. International Marketing Review, 26 (4/5). pp. 477-500. doi:10.1108/02651330910971995

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.